Zmarta challenges big banks with new app for personal finance
Today, the financial service Zmarta launched a new app for the Swedish market, Zmarta Balans, that offers financial advises for everyday life. With a new, more intuitive and easy accessible way to present everything from daily budgets to tips and insights about how to save money, Zmarta wants to challenge banks and other financial services. “Current personal financial apps tend to present too much information or to demand a too high level of interaction from the user, which contradictive enough can result in the subscriber not using the app in question. The aim for our new app, Zmarta