The Location Based Marketing Association announces research project focusing on location-based mobile marketing

Leading Mobile Industry Group partners with Indoor Location Services provider to study in-store marketing campaigns and the connected mobile consumerToronto, Los Angeles (August 9, 2011) - The Location Based Marketing Association is pleased to announce a field research project to be sponsored by Southern California-based Zwysh, a leader in providing indoor location services for the burgeoning mobile marketing sector. The research will focus on the mobile consumer and what effect directed, personalized, in-store marketing initiatives have on the developing mobile in-store ecosystem.   As