Bold new design puts Arc Energy at the cutting edge
Once upon a time, branding involved burning a distinguishing symbol into the hide of cattle. Today, it is far more sophisticated process, though the principle remains the same. The core purpose of a brand is to stand out. Local manufacturing company, Arc Energy Resources brought in Stroud-based design agency, The Creative Consortium to help their brand do just that.
Established in 1994, Arc Energy Resources has grown into a multi-million pound business with over 70 staff, trading with some of the largest companies in the world. Yet its brand was becoming out-dated and did not reflect its market position and stature.
Project Manager Martin Sandles brought in The Creative Consortium to turn things around. He was not disappointed; the new look catapulted Arc Energy Resources very boldly into the 21stCentury with a striking image change. To the outside world, Arc Energy Resources now looks contemporary and the high calibre and quality of the company’s work is clearly visible. The use of a burnished orange stylishly evokes Arc Energy Resources’ core welding and fabrication services.
Martin Sandles comments:
“ Our new image has been a huge success, we are delighted with the work The Creative consortium has done for us. Feedback has been excellent and we are regularly told that our website is one of the very best in our niche market sector. What’s more, the site is very straightforward to work with, which allows us to easily and effectively communicate with our clients.”
Having produced a range of marketing materials and exhibition designs, The Creative Consortium continues to work with Arc Energy Resources, ensuring that their corporate image remains fresh and alive.
Tim Adams Creative Director and Owner of The Creative Consortium comments:
“We relished the challenge of putting our creative expertise into devising a brand refresh for a company within a sector not especially know for contemporary styling. Martin Sandles and his team were wonderful to work with; they were open to new ideas and did not shy away from a radical change of image. Most importantly we are delighted the new look is working so well for their business.”
For further information contact:
Alan Robinson, Arc Energy Resources
Unit 12 Eastington Industrial Estate, Meadow Mill, Eastington, Gloucestershire GL10 3RZ
Tel: 44 (0)1453 823523 Fax: 44 (0)1453 823623
E-mail: email@example.com Web: www.arcenergy.co.uk
For all press & media enquiries contact Nicky Ferry
Email: firstname.lastname@example.org Tel: 01453 756 392 Mob: 07974 446 780
Arc Energy Resources is one of the UK’s leading specialists in weld overlay cladding and fabrication for the oil & gas industry. The company’s expertise provides protection against corrosion and wear for a variety of process and pipeline equipment for use in any hostile environment.
The company recently made a major investment in two new Rotating Head welding machines costing £500,000. This has increased productivity and extended the size and scope of work it can handle, which now includes complicated component geometries for the full or partial cladding and fabrication of a huge range of component sizes weighing up to 15 tonnes. The company’s in-house designed cladding workstations feature state-of-the-art control systems developed to suit its customer’s specialised engineering requirements, and can clad bores up to four metres diameter and areas of restricted access within bores as small as 20mm diameter. Arc Energy also offers in-house test weld, heat treatment, PMI and NDT facilities.
Industry certifications include ISO 9001:2008 quality management, ISO 3834-2 fusion welding of metallic materials, and the internationally renowned ASME U and R Stamps, as well as ISO 14001:2004 environment management, Investors in People and OHSAS 18001:2007 Health & Safety management system.