Accentuates BiscayneCapital’s customer-centric, values driven approach to serving the financial services needs of the ultra-high net worth client in Uruguay, Argentina, Chile, Brazil, Ecuador, and Venezuela.
Miami, FL, February 27, 2012: -- BiscayneCapital™, one of the leading wealth management firms in Latin America, announces the launch of its 2012 publicity effort called “Valores”.

This campaign will consist of a series of print advertisements whose messaging is intended to reach both the ultra-high net worth families in Latin America and their intermediary advisers, including attorneys and certified public accountants.

“BiscayneCapital’s new Valores campaign validates our commitment to treating our customers like they are family,” said Maribel Garcia, vice president of Marketing & Operations at BiscayneCapital. “By doing so, we remain loyal to our company’s core values by providing exceptional customer service through the comfort of one, highly experienced financial advisor.” Garcia added.

This yearlong branding campaign includes a mix of advertising in select print publications that place an emphasis on luxury, lifestyle, travel & automotive such as: Pluna, American Airlines “Nexos”, Forbes Argentina, and Audi magazines, to name a few.

BiscayneCapital will also be raising its brand awareness through sports sponsorships for five...