Boozt appoints Mads Bruun Famme as Chief Purchasing Officer


Boozt AB (publ) (“Boozt” or the “Company”) has today appointed Mads Bruun Famme as Chief Purchasing Officer (CPO) and member of Boozt’s Group Management. Mads Bruun Famme will start in his new position on 1 July 2017. 

Mads Bruun Famme joined Boozt in 2012 as Group Merchandising Director. Previously he has held business controller positions with Kraft Foods Nordic as well as The Coca Cola Company, and before joining Boozt Mads Bruun Famme was Head of Merchandising at Magasin du Nord in Denmark.

“Mads is an expert within the field of buying and merchandising and he has built a strong and quite unique data driven approach to buying and merchandising within the company combining the soft skills of fashion buying with hard big-data-driven merchandising. Mads has been a key player in bringing us to where we are today, so it is an absolute pleasure to hand over to him the full responsibility of all buying and merchandising at Boozt,” says Henrik Theilbjørn, Chairman of the Board of Boozt.

Mads Bruun Famme is a Danish citizen born in 1976 and is based at Boozt’s head office in Malmö, Sweden.


For additional information, please contact:

Boozt AB (publ)
Henrik Theilbjørn / Chairman of the Board / Phone: +45 22 80 02 73
Hermann Haraldsson / CEO / Phone: +45 20 94 03 95 / e-mail: heha@boozt.com  
Johan Holmqvist / Head of IR & Corporate Communications / Phone: +46 708 37 66 77 / e-mail: jnh@boozt.com   


Boozt AB (publ) is obliged to make this information public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, at 15.45 CET on 20 June 2017.



About Boozt

Boozt is a leading, fast-growing and profitable Nordic technology company selling fashion online. The Group generated net sales amounting to SEK 1.4 billion in 2016. Boozt offers its customers a curated and contemporary selection of fashion brands, relevant to a variety of lifestyles, mainly through its multi-brand webstore Boozt.com. The company is focused on using cutting-edge, in-house developed technology to curate the best possible customer experience. With an active customer base of over 860,000 and counting, Boozt.com attracts more than five million visits per month. Besides Boozt.com, the company also runs the webstore Booztlet.com and retail stores Booztlet and Beauty by Boozt in Denmark. For more information, please visit www.booztfashion.com.

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About Us

Boozt is a leading, fast-growing and profitable Nordic technology company selling fashion online. The Group generated net sales amounting to SEK 1.4 billion in 2016. Boozt offers its customers a curated and contemporary selection of fashion brands, relevant to a variety of lifestyles, mainly through its multi-brand webstore Boozt.com. The company is focused on using cutting-edge, in-house developed technology to curate the best possible customer experience. With an active customer base of over 915,000 and counting, Boozt.com attracts more than six million visits per month. Besides Boozt.com, the company also runs the webstore Booztlet.com and retail stores Booztlet and Beauty by Boozt in Denmark. For more information, please visit booztfashion.com.

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“Mads is an expert within the field of buying and merchandising and he has built a strong and quite unique data driven approach to buying and merchandising within the company combining the soft skills of fashion buying with hard big-data-driven merchandising. Mads has been a key player in bringing us to where we are today, so it is an absolute pleasure to hand over to him the full responsibility of all buying and merchandising at Boozt.”
Henrik Theilbjørn, Chairman of the Board of Boozt