Boozt.com grows 140% under Black Friday welcoming 25.000 NEW customers!

Black Friday once again emerged as one of the most hectic shopping days of the year for Boozt. From the intense start Thursday evening until late Friday night, Boozt.com’s sales grew by 140%, serving more than 90.000 customers compared to last year.

“This is the fourth time we’ve beaten our revenue record since our last Black Friday in 2016, which demonstrates that we are seeing a strong and continued interest from customers wanting a curated Nordic offering of affordable luxury brands”, says CEO at Boozt, Hermann Haraldsson.

Already by 20.00 on Thursday, eager shoppers contributed to a 10-fold increase in traffic. From Thursday to Friday, traffic further surged by 84% generating more than 54% new user sessions from last year.

Of the more than 90.000 customers who shopped at Boozt.com from Thursday evening to late Friday, at least 25.000 of those represented new customers to Boozt.com.

“We are very pleased with our Black Friday sale. But, we are equally as satisfied for having managed to provide more than 20.000 of our customers with their Boozt Black Friday packages by Saturday. And today, on Monday, we expect to have fulfilled more than 90.000 orders, demonstrating that speedy delivery is an integral part of our customer offering”, says Hermann Haraldsson. 

Disclaimer: Please note that all numbers in this press release are initial, non-reviewed, and non-financial data, with the sole purpose of illustrating the size of Black Friday as a major shopping event at Boozt.com.

For additional information, please contact:

Boozt AB (publ)

Hermann Haraldsson / Group CEO / Phone: +45 20 94 03 95 / Email: heha@boozt.com
Karsten Anker Petersen / Head of IR & Corporate Communications (Interim) / Phone: +45 53 82 17 54 / Email: kap@boozt.com

The information was submitted for publication, through the agency of the contact person set out above, at 17:00 CET on November 27, 2017.



Boozt is a leading, fast-growing and profitable Nordic technology company selling fashion online. The Group generated net sales amounting to SEK 1.4 billion in 2016. Boozt offers its customers a curated and contemporary selection of fashion brands, relevant to a variety of lifestyles, mainly through its multi-brand webstore Boozt.com . The company is focused on using cutting-edge, in-house developed technology to curate the best possible customer experience. With an active customer base of over 915,000 and counting, Boozt.com attracts more than six million visits per month. Besides Boozt.com , the company also runs the webstore Booztlet.com and retail stores Booztlet and Beauty by Boozt in Denmark. For more information, please visit booztfashion.com .


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Boozt is a leading, fast-growing and profitable Nordic technology company selling fashion online. The Group generated net sales amounting to SEK 1.4 billion in 2016. Boozt offers its customers a curated and contemporary selection of fashion brands, relevant to a variety of lifestyles, mainly through its multi-brand webstore Boozt.com. The company is focused on using cutting-edge, in-house developed technology to curate the best possible customer experience. With an active customer base of over 915,000 and counting, Boozt.com attracts more than six million visits per month. Besides Boozt.com, the company also runs the webstore Booztlet.com and retail stores Booztlet and Beauty by Boozt in Denmark. For more information, please visit booztfashion.com.

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“This is the fourth time we’ve beaten our revenue record since our last Black Friday in 2016, which demonstrates that we are seeing a strong and continued interest from customers wanting a curated Nordic offering of affordable luxury brands”
Hermann Haraldsson, Group CEO of Boozt