Boozt strengthens Beauty offering with popular Kiehl’s and Urban Decay and opening of new flagship store in Copenhagen

Boozt.com is proud to become one of the few Nordic distributors of the recognised international beauty brands: Kiehl’s and Urban Decay. Both brands will be sold on Boozt.com and in the two physical beauty stores.

“It is important for us to offer our customers the best, which is why we are very excited about presenting Kiehl’s and Urban Decay as new brands on Boozt.com. Both brands have a limited distribution in the Nordics, so becoming one of the few selected distributors strengthen our position as a leading online retailer in this region,” says Hermann Haraldsson, CEO at Boozt AB. He continues:

”The Beauty category is important to Boozt.com, as fashion and beauty products go hand in hand. Our customers can complete their look(s) with complementary beauty products.”

Kristoffer Sandbu, Scandinavian Brand Director at American Retail Brands, Urban Decay & Kiehl's since 1851, says:

“We look forward to working together with Boozt.com which gives us the opportunity to reach far more customers in the Nordics. Urban Decay is a unique, edgy make-up brand and Kiehl’s is a brand which specialises in skin and haircare, established as a pharmacy in New York in 1851. Boozt.com is strong within e-commerce, and the combination of online and physical stores Boozt.com is a really good partner for us.”

Kiehl’s and Urban Decay can already be found online on Boozt.com and will be presented in the brand’s new flagship beauty store opening in the heart of Copenhagen on June 15.

”Beauty by Boozt is not a typical beauty store. We want to give our guests a completely different aesthetic and holistic experience than they are used to when shopping. The interior design of the new 500 m2 store with overtones to the art-deco period’s “universe of decadency” with materials such as velour, brass and glass,” says Christian Schreiber, Retail Director at Boozt.com. He continues:

”Our guests will get an unmatched experience and a break from the stress of every day where they can go explore our universe, be inspired and be spoiled by our Beauty Advisors.”

Boozt’s second physical store is in Roskilde and was listed on the English Insider Trends’ list as one of the 50 most inspiring retail stores in the world last summer. 


For additional information, please contact:  

Boozt AB (publ) 

Hermann Haraldsson / Group CEO / Phone: +45 20 94 03 95 / Email: heha@boozt.com

Anders Enevoldsen / Head of IR & Corporate Communication / Phone: +45 53 50 14 53 / Email: anen@boozt.com 


The information was submitted for publication through the agency of the contact persons set out above, at 08:00 CET on 13 June 2018.



Boozt is a leading, fast-growing and profitable Nordic technology company selling fashion online. The Group generated net sales amounting to SEK 2.0 billion in 2017. Boozt offers its customers a curated and contemporary selection of fashion brands, relevant to a variety of lifestyles, mainly through its multi-brand webstore Boozt.com. The company is focused on using cutting-edge, in-house developed technology to curate the best possible customer experience. Besides Boozt.com, the company also runs the webstore Booztlet.com and retail stores Booztlet and Beauty by Boozt in Denmark. For more information, please visit booztfashion.com.


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Boozt is a leading, fast-growing and profitable Nordic technology company selling fashion online. The Group generated net sales amounting to SEK 2.0 billion in 2017. Boozt offers its customers a curated and contemporary selection of fashion brands, relevant to a variety of lifestyles, mainly through its multi-brand webstore Boozt.com. The company is focused on using cutting-edge, in-house developed technology to curate the best possible customer experience. Besides Boozt.com, the company also runs the webstore Booztlet.com and retail stores Booztlet and Beauty by Boozt in Denmark. For more information, please visit booztfashion.com.

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Boozt expands Beauty category, introducing Kiehls and Urban Decay
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It is important for us to offer our customers the best, which is why we are very excited about presenting Kiehl’s and Urban Decay as new brands on Boozt.com. Both brands have a limited distribution in the Nordics, so becoming one of the few selected distributors strengthen our position as a leading online retailer in this region.
Hermann Haraldsson, CEO of Boozt