Boozt to open new Beauty flagship store in the heart of Copenhagen


Boozt opens a 500 m2 cosmetics flagship store in the centre of Copenhagen featuring international beauty brands as Estée Lauder, Clarins, Lancôme, Biotherm, Shiseido and YSL.

With 30,000 people passing daily, the flagship store will be the second “Beauty by Boozt” store and will be located on one of the busiest shopping streets in Copenhagen, Købmagergade.

“We are excited to launch our new flagship store in the heart of Copenhagen. Earlier this year, we opened our first Beauty by Boozt store at RO’s Torv in Roskilde and have since experimented and grown in addition to receiving a lot of positive feedback from both customers and partners,” said Hermann Haraldsson, CEO of Boozt.

“We now want to extend that experience to even more people and give customers in Copenhagen an outstanding shopping experience,” said Haraldsson, “The cosmetic category is a strong, strategic fit with a natural link to fashion. Our customers shopping for clothes on Boozt.com often complete their look(s) with complementary beauty products. With the concept store, we have utilised our understanding and data knowledge from the online store to fully optimise the offline experience.”

For additional information, please contact:

Boozt AB (publ)

Hermann Haraldsson / Group CEO / Phone: +45 20 94 03 95 / Email: heha@boozt.com
Karsten Anker Petersen / Head of IR & Corporate Communications (Interim) / Phone: +45 53 82 17 54 / Email: kap@boozt.com


The information was submitted for publication, through the agency of the contact person set out above, at 09:00 CET on December 07, 2017.



Boozt is a leading, fast-growing and profitable Nordic technology company selling fashion online. The Group generated net sales amounting to SEK 1.4 billion in 2016. Boozt offers its customers a curated and contemporary selection of fashion brands, relevant to a variety of lifestyles, mainly through its multi-brand webstore Boozt.com . The company is focused on using cutting-edge, in-house developed technology to curate the best possible customer experience. With an active customer base of over 915,000 and counting, Boozt.com attracts more than six million visits per month. Besides Boozt.com , the company also runs the webstore Booztlet.com and retail stores Booztlet and Beauty by Boozt in Denmark. For more information, please visit booztfashion.com .


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Boozt is a leading, fast-growing and profitable Nordic technology company selling fashion online. The Group generated net sales amounting to SEK 1.4 billion in 2016. Boozt offers its customers a curated and contemporary selection of fashion brands, relevant to a variety of lifestyles, mainly through its multi-brand webstore Boozt.com. The company is focused on using cutting-edge, in-house developed technology to curate the best possible customer experience. With an active customer base of over 915,000 and counting, Boozt.com attracts more than six million visits per month. Besides Boozt.com, the company also runs the webstore Booztlet.com and retail stores Booztlet and Beauty by Boozt in Denmark. For more information, please visit booztfashion.com.

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We are excited to launch our new flagship store in the heart of Copenhagen. Earlier this year, we opened our first Beauty by Boozt store at RO’s Torv in Roskilde and have since experimented and grown in addition to receiving a lot of positive feedback from both customers and partners.
Hermann Haraldsson, CEO of Boozt