Global Social Media Consulting, Monitoring, Management and Engagement Agency At Chapel Social we see social media as the way forward to heighten global brands for both B2B and B2C companies. Brand awareness and sales has traditionally been done though a push strategy via industrial media such as television, newspapers and magazines. Marketing professionals are now equipped with social media, providing accessible tools that enable anyone with an Internet connection or mobile phone to receive and share information, thereby creating a pull strategy. Social media is simply “… content created by people using highly accessible and scalable publishing technologies, tools and platforms facilitating the discovery, participation and sharing of content.” Businesses also refer to social media as user-generated content (UGC) and consumer-generated media (CGM). Social media is a result of Web 2.0 technology, where development and design, using programming languages such CSS, ASP and HTML, are used to create easy to use rich content web platforms where people can share content, personal opinions, and discuss various interests. We take a measured and accountable approach to the success of all our social media programmes. All programmes include daily e-mail reports as well as monthly reporting and analysis of the campaigns agreed objectives. Each month, clients are provided with a link to their very own secure web portal where they can see analytics and the success of the programme through charts and social mentions. The Chapel Social team is comprised of knowledgeable bloggers, back link specialists, community managers, forum gurus, SEO experts and social media strategists, who have worked with B2B and consumer brands through FTSE 250 companies, Fortune 500 companies and global privatised companies.