The Consumer Bankers Association (CBA) is the trade association for today's leaders in retail banking - banking services geared toward consumers and small businesses. The nation's largest financial institutions, as well as many regional banks, are CBA corporate members. Our corporate members collectively hold two-thirds of the industry's total assets. Our associate members represent the premier providers of goods and services to banks. Member loyalty is reflected in our membership renewal rate, which consistently remains above 90 percent. CBA Mission Statement: The Consumer Bankers Association preserves and promotes the retail banking industry as it strives to fulfill the financial needs of the American consumer.