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I will always be the latest one to arrive at the bus in the mornings, just in time, though, having skipped breakfast and with his hair out in the air.
Einar Þorleifsson, Founder and Owner
Every journey tells a story, and our story began with my grandfather, Guðmundur Jónasson, who was driven by a passion to explore the unknown and share it with the world
Stefán Gunnarsson, Managing Director of GJ Travel
Every path and trail invites you into a world of awe and adventure, and we at Volcani Trails pride ourselves on facilitating access to Iceland’s most secluded and pristine environments.
Bjarni Freyr, CEO and founder of Volcano Trails
In the end, simple, understated luxury felt perfectly right and aligned with our ambition of creating a unique destination for our guests. You can't compete with nature
Gríma Thorarensen, Creative Director and Co-Owner of Hvammsvík Hot Springs
In every leaf, rock, and drop of water, there's a story about our world
Soffía Arnþórsdóttir
Inexplicably, time seems to stand still, and the hours spent walking fill us with a boundless energy that lingers for weeks and memories that last a lifetime.
Díana Mjöll Sveinsdóttir
Results show Baldur leading with 25.8% support among declared candidates, closely followed by former Prime Minister Katrín Jakobsdóttir with 22.1%. Þórhallsson, would become the first openly gay President elected by popular vote.
Press Release
The Viking Planet aims to educate, entertain, and inspire visitors of all ages by bringing history to life through innovative storytelling and interactive experiences.
Rasmus Ramstad
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Nature's Maverick: Einar Þorleifsson's Unique Journeys in Iceland's Wild North

In the remote village of Skagaströnd, nestled in the northwestern region of Iceland, resides Einar Þorleifsson, a revered guide and true maverick of nature. With an intimate knowledge of Iceland's birds, fauna, flora, volcanoes, rivers, and springs, Einar eschews traditional tour routes in favor of charting his own course, leading to unexpected adventures and thrilling discoveries. "When we put Reykjavík City walk in the program, Einar ditches it for the valley at the city's edge," says Hörður Erlingsson, founder of Nature Travel. Einar's passion for Iceland's natural wonders is genuinely

Journey Through Time: Celebrating 90 Years of Adventure with GJ Travel in Iceland

As GJ Travel celebrates over 90 years of guiding adventurers through Iceland’s most breathtaking landscapes, the company continues to honor a rich family tradition of exploration and personalized travel. Rooted deeply in Iceland’s history and culture, GJ Travel offers more than just tours; it provides a thrilling passage into the heart of Iceland, a journey of discovery that will leave you spellbound. From witnessing the mystic dance of the Northern Lights to trekking across ancient glaciers, GJ Travel crafts experiences that allow travelers to connect deeply with Iceland's wild beauty and

Exploring Iceland's Fiery Majesty: 25 Years of Adventure with Volcano Trail

Iceland, a land of stunning contrasts, boasts natural wonders ranging from the serene expanse of its highlands to the dramatic eruptions of its volcanoes. In recent years, volcanic activity has surged, with four eruptions in just six months, painting the landscape with vibrant colors and textures. Amid this dynamic environment, Volcano Trails, a premier tour operator specializing in highland adventures, is celebrating its 25th anniversary. "This year has been an extraordinary journey of exploration and discovery," says Bjarni Freyr, CEO and founder of Volcano Trails. With expertly guided

Capturing the Arctic: A Decade of Unforgettable Photography with Arctic Exposure

Arctic Exposure, a distinguished photo tour company founded in 2013, is celebrating ten years of transporting photography enthusiasts to the Arctic's most awe-inspiring landscapes. Renowned for its unique blend of travel, education, and photography, the company offers immersive workshops that allow participants to capture the untouched beauty of the Arctic through their lenses. From the remote Highlands of Iceland to the mesmerizing northern lights, Arctic Exposure's workshops are designed to enhance photography skills while fostering a deep connection with the elemental wonders of the Arctic

Experience Iceland's unique nature and recconnect with the elements

Nestled within a sprawling 1,200-acre estate in the Icelandic wilderness of Hvalfjörður, Hvammsvík Hot Springs stands as a testament to sustainable luxury and natural beauty. This unique geothermal resort features eight naturally formed hot spring pools, a cozy bar and bistro, and four rustic, high-end lodges. Creative Director and Co-Owner Gríma Thorarensen shares the inspiring journey of developing Hvammsvík into a serene retreat that encourages guests to reconnect with nature, blending modern sustainable materials with a rustic, biophilic design.Iceland's newest natural, geothermal

Unveiling Iceland's Ecological Wonders: An Insightful Talk with Soffía Arnþórsdóttir of Thund

Nestled in the heart of Iceland's ecological consultancy landscape is Thund, a pioneering firm led by Soffía Arnþórsdóttir, PhD. Since its inception in 2003, Thund has seamlessly blended rigorous scientific research with a deep appreciation for Iceland's unique flora and fauna. In an exclusive interview, Soffía Arnþórsdóttir, PhD.At the heart of Iceland's thriving ecological consultancy scene is Thund, a firm that blends rigorous scientific research with the rich tapestry of Icelandic flora and fauna. Soffía Arnþórsdóttir, PhD, the visionary behind Thund, discusses how her company has

Epic Landscapes and Heartfelt Journeys: How Obeo Travel Made an Unforgettable Icelandic Dream Come True

In the stark, contrasting landscapes of Iceland, where fire and ice coexist, a tale of human spirit and nature's spectacle unfolds. When an 8-year-old girl from the UK, destined to lose her sight, wished to witness an erupting volcano firsthand, Obeo Travel, a family-owned destination management company in Iceland, stepped up to make her dream a reality. This is not just a story of travel; it’s a journey of resilience, adaptability, and the profound connections forged when the relentless forces of nature meet the indomitable human will.Iceland, the land of Fire and Ice, has been a stage for

Exploring Iceland's Heart: A Journey Beyond Misconceptions

Reykjavik, Iceland, 02.05.2024 – Amidst the breathtaking landscapes where fire meets ice, Iceland Luxury Tours invites adventurers to experience the true essence of Iceland, a country as safe as it is mesmerising. Founded by Sveinn Sigurður Kjartansson (Svenni) and his wife Stella in 2009, this enterprise is more than a business; it's a mission to showcase the real spirit of Iceland beyond the sensationalised narratives. In recent months, the increased volcanic activity in Iceland has captured global attention, often casting a shadow of apprehension. However, Svenni, a native with a

Iceland: Proposal in the most unique place!

An unforgettable memory in the vast Vatnajökull glacier.Höfn, Iceland, 29.04.2024 – It is not just a trip to Iceland; it’s an exclusive journey to propose in a place like no other. The magic of Iceland’s nature is unparalleled, and proposing in such a unique setting is a privilege that creates unforgettable memories. Laufey Guðmundsdóttir, a renowned expert at Glacier Journey, is a master at crafting unique experiences. Like many other tourism companies in Iceland, Glacier Journey is often approached to curate trips for those seeking unforgettable moments. Their expertise and dedication

The Magic of Iceland’s: Midnight Sun Atop Mt. Snæfell followed by a bath in a Hot Natural Pool

If a midnight sun rising above 1800 meters isn’t reward enough, then soaking in the hot natural pool in Laugarfell is. The water, around 40°C, springs from the earth, and one can let the fatigue melt away, gaze at the mountain just summited, and forget about the need for sleep.Eskifjörður, Iceland, 29.04.2024 – As the clock strikes midnight atop Mt. Snæfell, one of the loftiest peaks in Iceland, a breathtaking spectacle unfolds. The radiant orb sun paints the landscape in a warm, golden hue, as if time has paused to admire the view. This awe-inspiring scene is a testament to the grandeur of

Shhhh in the Icelandic sauna

Hafnafjordur, Iceland, 02.05.202 - "If I could give you only one piece of advice for your visit to Iceland, it would be: Shhh, be quiet in the sauna," says Dogg Matthíasdóttir, a tour guide born and raised in Iceland. Her tone conveys deep respect and appreciation for the Icelandic culture. As a regular visitor to her local geothermal swimming pool, she explains that while locals enjoy exercising, swimming, and socializing in the warm pools, the sauna is a place of relaxation and meditation, so respecting the quiet atmosphere is essential. Therefore, one should be silent in the sauna.

Baldur Þórhallsson Poised to Make History as Iceland’s First Openly Gay President

Baldur Þórhallsson leads presidential race, showcases early frontrunner status in latest polls, would become the first openly gay President elected by popular vote.Reykjavik, Iceland, 16.04.2024 - In the exciting run-up to Iceland’s presidential election, Professor Baldur Þórhallsson has emerged as a frontrunner in the latest opinion polls conducted by Prósents for Morgunblaðið, conducted from April 9-14. The results show Baldur leading with 25.8% support among declared candidates, closely followed by former Prime Minister Katrín Jakobsdóttir with 22.1%. Þórhallsson, would become the first

Icelandic Presidential Hopeful Baldur Þórhallsson Leads by 22 points

This potential presidency also embodies Iceland's longstanding commitment to human rights and equality, echoing the nation's support for diversity at the highest levels of governance. Þórhallsson's campaign is not merely about policy but is also a beacon of hope and representation for marginalized communities worldwide.Reykjavik, Iceland, 27.03.2024 – In an strong show of support, recent polling by Prósents, and as reported by RUV, has positioned Baldur Þórhallsson as the leading candidate in the Icelandic presidential race, signalling a historic shift in the nation's leadership landscape.

Over 6,000 Brave Souls Embrace Valhalla in 2023 on their Journey from Oslo to the Afterlife

In 2023, over 6,000 adventurers transcended time and reality, embarking on a unique journey to the legendary Valhalla courtesy of groundbreaking technology. This extraordinary experience allows visitors to delve deep into the heart of Viking lore and discover their fate in the immersive realms of the past.Oslo, Norway, 26.03.2023 – In a remarkable fusion of history and cutting-edge technology, over 6,000 individuals in 2023 have crossed the threshold from the mortal world to the hallowed halls of Valhalla, thanks to The Viking Planet's immersive virtual battle experience.  This unique

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