Journey Through Time: Celebrating 90 Years of Adventure with GJ Travel in Iceland
As GJ Travel celebrates over 90 years of guiding adventurers through Iceland’s most breathtaking landscapes, the company continues to honor a rich family tradition of exploration and personalized travel. Rooted deeply in Iceland’s history and culture, GJ Travel offers more than just tours; it provides a thrilling passage into the heart of Iceland, a journey of discovery that will leave you spellbound. From witnessing the mystic dance of the Northern Lights to trekking across ancient glaciers, GJ Travel crafts experiences that allow travelers to connect deeply with Iceland's wild beauty and rich heritage, making every journey unforgettable.
As GJ Travel celebrates over 90 years of guiding adventurers through Iceland’s most breathtaking landscapes, the company continues to honor a rich family tradition of exploration and personalized travel. Rooted deeply in Iceland’s history and culture, the company offers more than just tours; it provides a thrilling passage into the heart of Iceland, a journey of discovery that will leave you spellbound.
“Every journey tells a story, and our story began with my grandfather, Guðmundur Jónasson, who was driven by a passion to explore the unknown and share it with the world,” reflects Stefán Gunnarsson, Managing Director of GJ Travel. “Today, we continue his legacy by crafting tours that offer a glimpse into the soul of Iceland through its landscapes, culture, and people.”
GJ Travel’s commitment to small, intimate group experiences allows travellers to connect more deeply with their surroundings and each other. These journeys are not about ticking boxes but about forging personal connections with the natural world and creating memories that last a lifetime. Whether it’s witnessing the mystic dance of the Northern Lights, trekking across ancient glaciers, or exploring the vibrant stories behind Iceland’s historic sites, GJ Travel ensures each adventure is heartfelt and deeply personal, making you feel truly valued and connected.
“Our tours reflect Iceland’s spirit—wild, dramatic, and profoundly beautiful,” Gunnarsson adds. We take great pride in offering adventures as unique as the travellers who embark on them. It’s not just about seeing new places; it’s about experiencing them in a way that changes you, inspiring you to see the world in a new light and eager to embark on your own transformative journey.”
GJ Travel’s approach to tourism is distinct in its blend of tradition and innovation. While it honors the paths forged by its founder, it also embraces the future, offering eco-friendly travel options and continuously updating its journeys to reflect the best of Iceland.
This story is a part of the 100 Stories from Iceland.
Name: Stefán Gunnarsson
Title: Managing Director
Address: Vesturvör 34 – Kópavogur – Iceland
Phone: +354 520 5200
Email: gjtravel@gjtravel.is
Whatsapp: +354 771 4828
GJ Travel, rooted in a family tradition of exploration and passion for Iceland, has been a leader in tourism since Guðmundur Jónasson first pioneered travel into Iceland’s rugged interiors. Today, the company offers a wide array of tours tailored to showcase the best of Iceland, from its geothermal wonders to its icy natural marvels. With a fleet of modern vehicles and a team of seasoned travel experts, GJ Travel ensures a safe, enriching, and unforgettable experience for every guest.
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