Essity receives recognition in European Parliament for unique recycling service
Tork PaperCircle, from Essity and its global brand in professional hygiene, Tork, is the world’s first recycling service for paper hand towels. On October 18, 2017, the service was recognized at the European Paper Recycling Awards in the European Parliament.
Tork PaperCircle was nominated as one of four finalists in the Information and Education category of the European Paper Recycling Awards. The award recognizes projects, initiatives and campaigns that contribute to Europe’s sustainability through activities supporting paper recycling. The jury consists of academics, journalists and members of the European Parliament, including Simona Bonafè, responsible for the Waste Legislation package in the European Parliament.
“Your project, recycling service for the paper hand towels, shows the importance of involving producers into the entire life-cycle of a product. Essity shows how it is possible to put together sustainability and industrial development as a unique denominator” said, Simona Bonafè, European Paper Recycling Council.
The circular economy is becoming more and more important for companies worldwide. Drivers are both increased consumer awareness and government initiatives like the EU Circular Economy package. Companies both need to step up their work, and to communicate their efforts. The unique service is the latest of Essity’s efforts to go circular, as part of the overall business strategy.
“Tork PaperCircle is a great example of how we lead the way toward a circular economy for professional hygiene together with our customers, and we’re happy that the European Paper Recycling Council recognizes our work.” says Kersti Strandqvist, Senior Vice President, Group Sustainability, Essity.
That’s why Essity has developed Tork PaperCircle, helping businesses close the loop by recycling their hand towels into new tissue products. The service is a complete solution to reduce waste and cut the carbon footprint by 40 %*. Customers can make an important statement to employees and visitors through recycling statistics and creative communications in the washroom. Tork PaperCircle is currently running promising pilots in Germany and the Netherlands. One of the German customers is Commerzbank, who has recently expanded the service to fifteen offices.
“By recycling we can lower our carbon footprint, and the buildings involved generate about 20% less waste. Tork PaperCircle establishes us as a recycling pioneer among German companies,” says Dirk Middelmann, Corporate Real Estate Management, Commerzbank.
*For paper hand towels, compared to current waste handling options. Based on an LCA verified by IVL, Swedish Environmental Research Institute Ltd, 2017, where the avoided processes have been taken into account.
For further information, please contact:
Karl Stoltz, Media Relations Manager, +46 8 788 51 55
Renée Remjnse: Communications Director +31 30 6984 636
Essity is a leading global hygiene and health company that develops, produces and sells Personal Care (Baby Care, Feminine Care, Incontinence Products and Medical Solutions), Consumer Tissue and Professional Hygiene products and solutions. Our vision is; Dedicated to improving well-being through leading hygiene and health solutions. Sales are conducted in approximately 150 countries under many strong brands, including the leading global brands TENA and Tork, and other brands, such as Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa. Essity has about 48,000 employees and net sales in 2016 amounted to approximately SEK 101bn (EUR 10.7bn). The business operations are based on a sustainable business model with focus on value creation for people and nature. The company has its headquarters in Stockholm, Sweden, and is listed on Nasdaq Stockholm. Essity used to be part of the SCA Group. More information at www.essity.com.