Pharma ‘cannot deliver patient centricity’
eyeforpharma, London, September 2014: Mary Baker, immediate past President of the European Brain Council, believes that pharma companies are focusing too much on patient centricity and instead, should widen their focus to include the whole of society. In order to solve the problems with our healthcare systems, as well as the patients, we need to look at the healthy that benefit from over the counter medicines and other members of society that are healthy at the moment but are sleep walking into illness in the future.Mary Baker will be returning as keynote speaker for the eyeforpharma