Sweepstakes introduces VELCRO® brand Memo Boards and offers students up to $5,000 in prizes

Memo Boards offer a fun and fashionable way to personalize and organize students’ living space

FOR IMMEDIATE RELEASE (Manchester, NH) – For the first time ever, Velcro USA Inc. hosts a Get Back To School with VELCRO® brand fasteners sweepstakes, leveraging the brand’s Facebook page, to introduce VELCRO® brand Memo Boards – fun display boards that are perfect for students looking to personalize their living space this fall.

The sweepstakes, which offers up to $5,000 in prizes, kicks off with a custom Facebook application housed on the VELCRO® brand page. The application guides students to a microsite to show off their creativity by designing a ‘virtual’ VELCRO® brand Memo Board and writing a memorable 100-word story describing the adventure depicted on their board.

“We know Facebook plays an important role in the lives of our young adult consumers and we are very excited to expand the brand experience through an integrated Facebook sweepstakes,” said Lynn Connors, Product Manager, VelcroUSAsaid. “The Get Back To School with VELCRO® brand fasteners sweepstakes gives us a fun way to interact with our young adult consumers, while offering them a unique brand experience.”

The sweepstakes, which is accessible through QR codes on product packaging...