At Human Kinetics, our mission is to produce innovative, informative products in all areas of physical activity that help people worldwide lead healthier, more active lives. Human Kinetics is committed to providing quality informational and educational products in the physical activity and health fields that meet the needs of our diverse customers. Within the physical activity field, recreational and organized sports are a major focus. Our customers include scholars who study physical activity and health issues; professionals who apply sport, physical activity, and health knowledge in delivering useful services; and the public who engage in fitness and sports activities in many forms and who benefit from living healthier lifestyles. We are committed to providing not only information but also solutions that help our customers practice their professions better and live healthier, more enjoyable lives. We are committed to providing accurate, useful information and education, packaged and delivered at affordable prices with technology being a key driving force in improving our products and their accessibility. We are committed to being a leader in our field through innovation and expansion around the world.