About Us

Celebrating its 30th anniversary, Love Ride is the largest one-day motorcycle event in the world. A place where people come to have a good time, while making a difference in the world we live in. To date Love Ride has raised $24 million for charity in the US, and the spirit of the Love Ride has expanded to annual events in both Mexico and Europe. Begun in 1984, the Love Ride was found by life long rider and Harley-Davidson dealer Oliver Shokouh. Through the years, the Love Ride has supported numerous national charities, including the Muscular Dystrophy Association, Autism Speaks, and the USO. Each Love Ride features a music concert in Glendale, CA followed by a celebrity-led ride to a day-long music festival. During the festival, participants can enjoy a custom bike show, food trucks, a beer garden, and more.