Oriflame choose Nepa as insight partner for global brand research
There is a common denominator among successful brands. They all know how to get their brand to really deliver. Oriflame has chosen Nepa to help them continuously track and explain trends and the wills and actions of their customers and competitors in 10 countries.
“We are proud to be the supplier for this strategic project. Oriflame is a strong brand and we feel confident that our collaboration will help Oriflame gain actionable insights to improve the brand position even further”, says Johan Rinaldo, Commercial Director at Nepa.
Nepa will conduct brand tracking for Oriflame in Mexico, Colombia, Indonesia, India, China, Turkey, Portugal, Poland, Morocco and Russia. Countries with widely varying market conditions. Research is done among both end consumers and Oriflame sales consultants. The main purpose is to gain insights about Oriflame brand position and the development over time.
“We set target to countries on performances according to our global strategic directions. Nepa will help us to understand our brand position in detail and how to find the formula for market success. We chose Nepa as partner because of their experience of global projects and innovative solutions”, says Frédérique Jacqmart, Consumer Insight Manager at Oriflame.
Nepa help companies to become more customer oriented, by bringing the voice of the consumer into companies’ business development and daily decision-making. We combine consumer feedback data with actual behavior data in order to transform traditional insights into financially quantifiable actions.
Headquartered in Stockholm, we have ongoing assignments in 50 countries across five continents. We are 200 employees with local presence in Denmark, Finland, India, Norway, Sweden, UK and US.