This signals the start of the largest marketing campaign ever for wood and wood products
The Timber 2000 campaign gets approval This signals the start of the largest marketing campaign ever for wood and wood products The Timber 2000 campaign is set to begin now that the Nordic Timber Council AB's board of directors unanimously approved the campaign. The Swedish, Finnish, and Norwegian sawmill industries have approved the largest marketing campaign for wood ever. The campaign will start in England and the campaign cost is set to SEK 60 million the first year. The campaign is financed by the sawmill industry and forest owners in the three countries. The English forest industry