Quotes

Carbon accounting is no longer a tick-box compliance exercise - it’s a reduction race.
Kristian Rönn, CEO of Normative
Normative has greatly improved the way we engage our suppliers and collect emissions data. The simplicity of the supplier engagement module has made it easier to bring our suppliers into our net-zero journey, no matter how mature they are in their own climate work.
Kirsten Motyl Senior ESG Officer at The Pebble Group
As the groundswell of voluntary climate commitments develops into ground rules for a net zero economy, businesses are seeking clarity on how to operate in an emerging governance landscape. The policy response, if managed and coordinated well, with strong international standardization, will help reduce uncertainty for businesses. The first step is knowing where they start with their supply chains to identify opportunities for innovation as they step up to the greatest economic transition of our time.
Kaya Axelsson, Head of Policy and Partnerships at Oxford Net Zero
The carbon network makes it possible for everyone to see carbon. When we can see carbon, it’s no longer an ambiguous, overwhelming element floating in the atmosphere - it’s a concrete challenge that we can solve through collaboration and actionable carbon insights.
Kristian Rönn, CEO of Normative
Large companies and banks have so much power to help businesses across the UK transition towards the low carbon economy.
Elena Pérez Celis, Head of Policy & Public Affairs at Bankers for Net Zero
As allocators and facilitators of capital flows, financial institutions bear a lot of responsibility in ensuring climate financing and investing is effective.
Antonia Sariyska, Sustainable Investment Strategist at UBS Global Wealth Management
Much like financial information, having data on emissions - alongside nature factors - enables institutions to engage actively with their portfolio companies, to effect change and unlock opportunities that lie within the transition.
Torun Reinhammar, Associate Director, Capital Markets, Europe at CDP
According to the World Meteorological Organization, there is a 66% probability of breaching the 1.5 degree celsius threshold for average global temperature increases - crossing this line would risk irreversible changes to the climate. Financial organizations can make a huge contribution to tackling this challenge by taking steps to hedge against climate-related risks, planning to support increasingly granular regulatory requirements and making investments in new opportunities in the transition to a net-zero economy. There is a huge chance for the sector to play a leading role and capture the business opportunity of selecting the proactive pathway.
Kristian Rönn, CEO and co-founder of Normative
We started to work with Normative to get an accurate representation of our full carbon footprint throughout our value chain to identify impactful reductions for our business. Armed with a comprehensive and detailed overview of our full emissions, we're able to pinpoint high-emitting products and suppliers, helping the wider business to make strategic decisions to decarbonise our activities.
Isaac Pelham-Chipper, Scope 3 and Supply Chain Manager at The Restaurant Group
Normative has greatly improved the way we engage our suppliers and collect emissions data. The simplicity of the supplier engagement module has made it easier to bring our suppliers into our net-zero journey, no matter how mature they are in their own climate work.
Kirsten Motyl, Senior ESG Officer at The Pebble Group
The effort to source value chain data manually has been a huge barrier to accurate carbon calculation and reduction. Primary data, straight from the source, is the best way to achieve calculations that are detailed enough to uncover value chain insights, boost reduction initiatives, and catalyze new business opportunities as the world transitions to a net-zero economy.
Kristian Rönn, CEO and Co-Founder of Normative
We are on our decarbonisation journey because the planet desperately needs us to, but also because it makes good business sense - encompassing cost savings, workforce, customer and investor relations, and business resilience. Without an accurate baseline, it’s very hard to monitor progress toward your goals. Carbon accounting is complex, and having good data is so important to see the full extent of your business’s environmental impact.
Dee Davison, Global Director of Sustainability at Deluxe
Over the past few years, we have seen an increasing demand from our clients to disclose our carbon emissions on a regular basis. For us, it is a business imperative to have accurate and up-to-date emissions data available. We calculate our emissions on a monthly basis, and with Normative we can do this in a resource-efficient and accurate way, so we always have our current footprint ready at our fingertips. Through having data to hand we can influence business practices in real time rather than looking back retrospectively. Normative allows us to highlight areas that contribute to our footprint and engage with our supply chain to drive down our emissions as we seek to become Net-Zero.
Tom Seath, Sustainability Manager at John F Hunt
We see over and over again from our customers that staying ahead of the curve with carbon accounting can also translate into ROI and opportunities. We are thrilled to be rolling out our full value chain engagement offering in the next six months. With the carbon network we are building, enterprises can call on and draw data across their value chain through a simple and streamlined network.
Maggie Buggie, COO of Normative
Financed emissions account for 98% of our total carbon footprint. We need to address these emissions to stay compliant with reporting legislation, to understand the sources of risk in our portfolio, and to meet our climate goals.
Zoë VanderWolk, Investor Relations & Sustainability Manager at ETF Partners
Normative’s automated calculations saved us countless hours of manual work while producing our scope 3 footprint. The accuracy and granularity of the data ensured that we had the information necessary to effectively plan and implement our emissions reductions
Zoë VanderWolk, Investor Relations & Sustainability Manager at ETF Partners
At Normative, we help our customers produce science-based and accurate carbon calculations, which empowers them to make emissions reductions where it really counts. Our latest product update is key for financial institutions to stay compliant with legislation and take control of their value chain emissions.
Kristian Rönn, CEO and Co-founder of Normative
Normative helps us improve the accuracy of our emissions calculations for all parts of our operations – including our downstream financed emissions – so we can be confident we’re measuring and reporting our full carbon footprint
Richard Williams, CIO at the European Bank of Reconstruction and Development
With nearly 10,000 new emissions factors, the carbon accounting engine is now more organized and powerful, cementing our position as the industry leader in accurate carbon calculation. With these optimizations to Normative’s calculation and reporting capabilities, we’re helping businesses achieve compliant reporting and drive sustainable change in 2023
Kristian Rönn, CEO and Co-Founder of Normative
“We need to stop talking about offsetting and start making proper investments in reducing carbon emissions permanently,”
Kristian Rönn, CEO & co-founder of Normative.