Campaign Features Iconic Osiris Athletes to Include Corey Duffel, Pierre-Luc Gagnon and Darryl Tocco, and Risk (Graffiti Artist) and Del The Funky Homosapian (Rapper | Producer) – Directed by: Nicholaus Goossen
Carlsbad, California – September 8, 2011 – Osiris is proud to announce the launch of its latest commercial campaign, We Are Osiris, airing on MTV and FUEL TV beginning September 2011.
Conceptualized by Osiris, produced by Futuristic Films and directed by Nicholaus Goossen, who was a first-time director at age 26, making the cult-classic, “Grandma’s Boy” for Adam Sandler, We Are Osiris, subtly infuses iconic Osiris athletes, a graffiti artist and a rapper through notable action clips that tell the brand story in a unique documentary style – all in 30 seconds.
“Since this is our first TV commercial campaign we really wanted to portray the brand in the most authentic manner and do it right, said Brian Reid, Osiris Co-Founder/CCO. “Working with Goossen and Futuristic Films really took our vision to the next level with their talent and creativity, and we are all really excited about the genuine and gritty outcome of the final cut.”
The We Are Osiris campaign starts off with a bang featuring Corey Duffel riding through the streets of San Francisco on a motorcycle and transitions to him skateboarding down one of San Francisco’s notorious steep streets in North Beach. Pierre-Luc Gagnon (skateboarder), Darryl Tocco (BMX rider), Risk (Graffiti Artist) and Del The Funky Homosapian (Rapper/ Producer) are also featured in this purely authentic commercial.
“Our goal with this commercial was to give our consumer a brand experience in thirty seconds, said Hans Molenkamp, Osiris Global Director of Marketing. Both Goossen and Futuristic Films were instrumental in taking our vision and building upon that emotional connection through the eyes of our world-class athletes and lifestyle street elements with music and art in an authentic overall brand campaign.”
Osiris Shoes Network will exclusively feature extended sequences from the commercial by releasing a series of behind the scenes videos, photos, exclusive interviews, and contests in a new video section on the website – www.osirisshoesnetwork.com.
Make sure and check back every week for fresh extended videos of each of the featured athletes by visiting www.osirisshoes.com.
To view the commercial and extended footage visit www.osirisshoes.com. Stay tune for more on this exciting project in the very near future.