Sportlifestyle brand becomes official sponsor of the Championships and the Subaru PUMA Rallycross Team with drivers Dave Mirra, Bucky Lasek, and Sverre Isachsen
BOSTON, MA – (May 4th, 2012) – Sportslifestyle brand PUMA® announces today its official sponsorship of Global Rallycross Championship and the Subaru PUMA RallyCross Team.  As a sponsor, PUMA becomes the official supplier of team and racewear and the exclusive licensing partner to the team for footwear and apparel. PUMA brings a unique design perspective to Subaru’s high-performance cars with one-of-a-kind graphics. PUMA and Subaru’s strong histories in motorsport and the brands’ collective following across sport and lifestyle bring a new energy to Rallycross. 

The Subaru PUMA Rallycross Team is the factory-backed rally team for Subaru of America managed by Subaru technical partner Vermont SportsCar. The all-star team consists of BMX legend and professional Rally athlete Dave Mirra; professional skateboarder new to the Rally circuit Bucky Lasek; and defending European RallyCross champion Sverre Isachsen aka “The Viking Warrior”.

To see the team and their new rally cars go to http://youtu.be/YxrXOUCd2Zc

“When I got the news that Subaru and PUMA were joining forces I was instantly pysched,” said Dave Mirra.  “I was told my friend...