Survey finds more than half of UK consumers have watched TV or Movies on mobile devices
22 November 2011 – The trend of viewing “live” and on demand programming on devices such as smartphones and tablets is accelerating - with 76% of 18-44 year olds indicating that they are watching more TV on these devices than just one year ago, according to research by video service management specialists, QuickPlay Media. The report, which captured a number of trends showing shifting TV viewing habits, found that 44% of mobile TV viewers also prefer to catch-up with sports, news, and shows like the X-Factor at times that suit them - rather than during the live broadcast. The results come on the back of explosive growth of tablet devices. Gartner estimates worldwide tablet sales to exceed 63 million units sold in 2011, a 261 percent increase over 2010 which illustrates the dramatic shift around how, when and where consumers are now watching “live” television and VOD content on their mobile devices.
The survey, which questioned respondents across the UK on their mobile TV usage and viewing experience, indicates that the increase in mobile TV consumption is driving a change in viewing habits including:
· The majority of respondents (51%) reported having watched a TV programme or film on a mobile device such as a smartphone or a tablet.