By marrying unparalleled credibility with unmitigated creativity, SA is recognized as an innovator in marketing and branding. The agency’s unique focus on culture-led marketing has earned SA a reputation as the partner of choice for connecting brands, across a multitude of verticals to the cultures in which they wish to thrive. The current media environment is constantly evolving providing increased access to ideas, inspiration, trends and lifestyle often blending the lines between cultures. SA strives to identify individual cultures by isolating the passions and touch points that motivate their actions, decisions and communications. Our design and implementation capabilities coupled with our authentic association with culture has created a new marketing culture in itself.