Independent Research Firm names SAS a Leader in Cross-Channel Campaign Management
SAS receives highest score for current offering in the evaluation
SAS is a Leader in The Forrester Wave™:Cross-Channel Campaign Management Platforms, Q3 2014, with SAS receiving the highest score for current offering in the Forrester Research Inc. report.
SAS® Customer Intelligence also received the highest scores for analytics and reporting, optimization, interaction management, installed base, and among the highest scores for architecture and corporate strategy. Forrester wrote, "SAS Customer Intelligence secured the highest score for current offering in this evaluation, distancing itself from other Leaders with its analytics and optimization capabilities.”
As marketing in the digital age becomes increasingly complex many other CCCM solutions are unable to keep up with the host of new digital, inbound and emerging channels through which companies need to engage consumers. SAS provides a campaign management solution that integrates customer insight, supports multiple channels and two-way customer conversations, and provides the ability to optimize the mix of campaigns to effectively execute a sophisticated multichannel marketing strategy.
“At SAS, we are committed to transforming the way marketers work in today’s digital world,” said Wilson Raj, Global Director of Customer Intelligence at SAS. “SAS has the strongest solution in the marketplace today and the largest market presence with our growing installed base. Today, businesses can unite their data, analytics, marketing processes—operations and execution, and real-time actions—to win, serve and retain customers.”
SAS was placed in the Leaders quadrant in Gartner’s Magic Quadrant for CRM Multichannel Campaign Management[i], Magic Quadrant for Marketing Resource Management[ii], and Magic Quadrant for Integrated Marketing Management[iii].
[i] Gartner Magic Quadrant for Multichannel Campaign Management. Adam Sarner, Jennifer Beck, Julie Hopkins. May 21, 2014.
[ii] Gartner Magic Quadrant for Marketing Resource Management, Kimberly Collins, February 4, 2014
[iii] Gartner Magic Quadrant for Integrated Marketing Management, Kimberly Collins, Adam Sarner, October 31, 2013
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