SAS® Intelligent Advertising for Publishers ups ad revenues for Economia
Czech Republic publisher boosts performance of banners, and optimizes ad space with SASCzech publisher Economia’s subscribers account for more than half of the nation’s internet population. As a leader in online display advertising – which drives more than 60 percent of its revenues – Economia needed to keep pace with the rapid development advancement of advertising technologies. It wanted more than an ad server. Economia sought predictive analysis, accurate targeting, real-time banner ad placement and optimization as well as advanced reporting – all in one solution. SAS® Intelligent