Swisscom elevates customer engagement with SAS® analysis of social media using text analytics
Eliminating language barriers results in quick and accurate customer service, targeted marketingSwisscom is turning to analyzing social channels with SAS®to boost customer communication and engagement. Using text analytics , Switzerland’s leading telecommunications company can now identify and address customer posts, trending topics and interesting discussions on social channels. And they quickly address customer call center inquiries with the same underlying technology. Companies operating in Switzerland face a business