Maria Baldin – new Director of Communications and Sustainability at Södra Group

Maria Baldin has been appointed the new Director of Communications and Sustainability at Södra. She will assume her position on 1 January 2018 and will be a member of Group Senior Management, reporting to President and CEO Lars Idermark.

Maria Baldin is 50 years old and most recently served as the Head of Communications and Sustainability Officer at Siemens Sweden. She has previously worked at Bewator, Comex Electronics and Bennett BTI Nordic. Maria has extensive and broad experience with a clear business focus. The company’s intention with the recruitment of Maria is to group together communication and sustainability under a single management function, and thereby further intensify focus on Södra’s strategy. Maria will assume her new position on 1 January 2018.

“Maria Baldin has an industrial background with strong skills in communication and sustainability and a commercial focus. This will benefit Södra’s continued efforts to strengthen our competitiveness, growth and long-term profitability,” said Lars Idermark, President and CEO.

“I am looking forward to working for Södra and my choice was guided by the sense of Södra as a stable company with strong values and a well-defined sustainability profile, underpinned by a high level of expertise. Clear targets, strategies and plans are in place that outline how Södra will show the way in communication and sustainability,” said Maria Baldin,

Roine Morin, who has served as a highly competent Sustainability Director for many years, will gradually reduce his work load in 2018 and subsequently retire.

“I would like to express my thanks to Roine for his fantastic work in advancing Södra’s environmental and sustainability agenda to the leading position that it now has,” said Lars Idermark, President and CEO.

For questions, please contact:
Södra’s Press Office,
Tel: +46 (0)470 - 890 90
E-mail: press@sodra.com

Södra was founded in 1938 and is the largest forest-owner association in Sweden, with a membership of more than 50,000 forest owners. We engage in modern and responsible forestry, and operate state-of-the-art mills in which we process our raw material. Through value-generating relationships and a long-term approach, Södra is leading the way for the next generation of forestry. 

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Södra was founded in 1938 and is the largest forest-owner association in Sweden, with a membership of more than 50,000 forest owners. Södra is also an international forest industry Group, with 3,600 employees. A balance between production efficiency and nature conservation guides everything that we do. We produce timber, interior wood products, paper and textile pulp, and green energy. We use every part of the tree, and are always looking to develop new products from this fantastic, renewable raw material. Södra is one of the leading European suppliers of pulp for the global market, and has one of the largest sawmill operations in Sweden. Through value-generating relationships and a long-term approach, Södra is leading the way for the next generation of forestry.

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