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  • Södra's Pressroom
    Södra, Skogsudden, 351 89 Växjö
    +46 (0)470 - 890 90
    +46 (0)470 - 891 01
    http://www.sodra.com
  • Quotes

    We are very pleased with this substantial increase. It shows how we can use innovation and investments in green industry to meet important societal needs
    Roine Morin, Sustainability Director at Södra
    Growth in China is robust. With the increased volumes provided by our investments we can tap into this growth. Demand for raw material from certified forest is on the increase with a clear focus on sustainability, and this is something we can contribute towards.
    Magnus Björkman, Vice President Marketing and Sales, Södra Cell International.
    More and more people are realising why we need to switch to fossil-free alternatives, but products must also move forward. We have access to the best and most renewable raw material available – forests. We also have the industrial expertise required for these types of complex and innovative Products.
    Catrin Gustavsson, Senior Vice President of Innovation and New Business at Södra.
    This is a very positive trend that we can also see on a global scale. Timber construction is by far the most environmentally friendly alternative and a condition for the global change to a more sustainable society.
    Andreas Jonasson, Marketing Manager at Södra Wood
    Both producers and consumers are demanding sustainable alternatives to packaging made from fossil-based materials like plastic. This is where the forest and the forest industry have a lot to offer. We have a fantastic, renewable commodity and we have the knowledge and experience to develop new solutions that are required for a climate-smart future. DuraPulp is a 100-percent sustainable alternative that is well-suited for packaging intended for sensitive substances such as food.
    Erik Bengtson, business developer at Södra
    While forests are playing an increasingly significant role in the bio-based community, the conditions for forestry are changing. We have made a lot of progress with forestry in southern Sweden, but we want more. There is more to do in terms of both production rates and diversity. This research will contribute. It will create even more opportunities for a stable and forest-based future.
    Göran Örlander, Chairman of the Södra Research Foundation
    We want more people to discover the joy and opportunities presented by the forest. Grow Forest is a way to welcome the next generation of forest owners and employees. Public awareness of forestry and forest products is relatively low and through this game, we hope to arouse curiosity and create new insights.
    Håkan Larsson, President of the Södra Skog business area.
    We see a broad social trend. Wood is becoming increasingly popular as a building material for both private construction and multi-unit solutions. There is a growing awareness that wood is by far the most climate-smart alternative for construction.
    Fredrik Gustavson, Sales Director at Södra Wood.
    The forest contains solutions to many current and future challenges. We would like more people to learn more about this – and perhaps also make a contribution.
    Martina Gustafsson, HR Manager at Södra Skog.
    The increased digitisation of the nursery, including more computer-controlled platforms, will be highly significant for raising the quality and quantity of production. The nursery’s resources can be used more effectively, which will help us improve our contribution to ensuring new forests in Sweden.
    Ida Karlsson, Manager of Södra’s nursery at Flåboda.
    Fossil-free and climate-positive operations are high on Södra’s agenda. It is only natural, therefore, that we sign up for the challenge from Fossil Free Sweden and we hope that many others will do the same.
    Henrik Brodin, Project Manager for ‘A Fossil-Free Södra.’
    We are happy about the County Administrative Board’s decision. The use of drones makes field work in forests safer, more time-efficient and comprehensive. It’s a good example of a new solution in the move towards digital forestry.
    Johan Malmqvist, Project Manager, Södra Skog.
    Several studies have shown that gender-equal companies are more profitable. Accordingly, the entire association benefits from having an equal-opportunities approach.
    Magnus Berg, Director of Members at Södra.
    The higher rating for our environmental considerations is continuing. Södra has been working systematically with nature conservation for 20 years, by training our forestry professionals and the harvesting contractors who work for us, for example, and we are now seeing the results in the form of greater consideration for the environmental impact of our regeneration harvests
    Henrik Holmberg, acting ecologist at Södra
    More than 90 percent of the forest plants we sell today are cultivated saplings with higher growth rates than non-cultivated saplings. Since the forest can be used for many products that are needed in the transition to a climate-compatible future, stable access to forest raw material is critical for all of society.
    Johan Jonsson, Head of Södra Skogsplantor
    Construction is on the increase and interest in sawn timber is growing in Poland.
    Andreas Jonasson, Marketing Manager at Södra Wood
    I am very happy that we are further realising our efforts through this investment. We have so much to contribute on climate issues and in the shift to a fossil-free society. This clearly shows how we as a company can take part in and lead the way in this transition.
    Johan Jonsson, Head of Södra Skogsplantor
    This represents an important step to further enhance consideration of water and the nature conservation value associated with water. The forest is an important element in facilitating the transition to a fossil-free society, and thus a good balance between active management and effective environmental consideration is required.
    Tomas Rahm, Environmental Manager, Södra Skog.
    Research suggests that – if executed effectively – returning nutrients to healthy forest land could result in increased forest growth for at least ten years after the bio-ash is spread.
    Hedvig Johansson, Project Manager
    This confirms an important trend for timber construction. Sweden is becoming increasingly aware of the fantastic raw material that wood represents. Our joint efforts to realise fossil-free alternatives benefit all of society.
    Jörgen Lindqvist, Business Area President for Södra Wood
    The digital technology represents an enormous development, both for forest owners and for us. We have improved overview and the ability to make better decisions while contributing to both increased production and improved nature conservation.
    Håkan Larsson, President of the Södra Skog business area
    As a Group operating in the green sector, it is important for us to be a sustainability leader. Our operations can offer so many social benefits in the transition to a bioeconomy. We are now increasing the tempo by giving these targets the same status as our financial targets.
    Lars Idermark, Group President and CEO
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