Södra increases exports to China

Demand for products from the Swedish forest is on the increase in China. In 2017, Södra increased sales of paper pulp by more than 50 percent. At the same time, Södra’s sales of sawn timber in the country have increased steadily since 2010.

Södra’s core markets for both paper pulp and sawn timber are located in Europe. However, China is currently one of the fastest expanding markets. In January–September this year, Södra’s sales of paper pulp increased by more than 50 percent to the country compared with the same period in 2016. Uses for paper pulp include cardboard packaging, and toilet and kitchen paper.

“Growth in China is robust. With the increased volumes provided by our investments we can tap into this growth. Demand for raw material from certified forest is on the increase with a clear focus on sustainability, and this is something we can contribute towards,” said Magnus Björkman, Vice President Marketing and Sales, Södra Cell International.

The market is showing no signs of slowing in the near future and there is also strong pressure for sawn timber to China. Södra began delivering sawn timber to the country in 2010 and sales have grown each year. Södra established a sales office for sawn timber in Shanghai in 2015. To meet rising demand in the region, an additional sales office was opened in Hong Kong on 1 October.

Starting in 2018, Södra’s position in China will be further strengthened when a new purchasing office is established in Shanghai, under the name of Södra International Trading. Focus will be on purchasing indirect materials, such as machinery and processing equipment.  

For more information, please contact:
Magnus Björkman, Vice President Marketing and Sales, Södra Cell International,
E-mail: magnus.bjorkman@sodra.com
Phone: +46 (0)470-894 22

Simon Allvin, Purchasing Director, Södra International Trading,
E-mail: simon.allvin@sodra.com
Phone: +46 (0)470-858 60

Södra’s Pressroom
Tel: +46 (0)470-890 90
E-mail: press@sodra.com

Södra was founded in 1938 and is the largest forest-owner association in Sweden, with a membership of more than 50,000 forest owners. We engage in modern and responsible forestry, and operate state-of-the-art mills in which we process our raw material. Through value-generating relationships and a long-term approach, Södra is leading the way for the next generation of forestry. 

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About Us

Södra was founded in 1938 and is the largest forest-owner association in Sweden, with a membership of more than 50,000 forest owners. Södra is also an international forest industry Group, with 3,600 employees. A balance between production efficiency and nature conservation guides everything that we do. We produce timber, interior wood products, paper and textile pulp, and green energy. We use every part of the tree, and are always looking to develop new products from this fantastic, renewable raw material. Södra is one of the leading European suppliers of pulp for the global market, and has one of the largest sawmill operations in Sweden. Through value-generating relationships and a long-term approach, Södra is leading the way for the next generation of forestry.

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Growth in China is robust. With the increased volumes provided by our investments we can tap into this growth. Demand for raw material from certified forest is on the increase with a clear focus on sustainability, and this is something we can contribute towards.
Magnus Björkman, Vice President Marketing and Sales, Södra Cell International.