SteelHouse Unleashes New Campaign Technology to Boost Conversion Rates
Slingshot™, the latest campaign technology in SteelHouse’s cloud-based marketing platform, highlights the importance of sequenced, multi-channel campaigns and proves the performance of view-throughs.LOS ANGELES, CA (April 4, 2013) – SteelHouse (www.SteelHouse.com), a data-driven marketing technology company, today announced the addition of Slingshot™ to its multi-channel marketing platform. The sequenced campaign technology proves that view-throughs are in fact the real deal with 85% of the response to its ads coming from views, not just clicks, while tests of the technology have shown