Stora Enso shows in Lahti World Ski Championships what a tree can do
The renewable materials company Stora Enso is the presenting sponsor of the FIS Nordic World Ski Championships in Lahti, Finland (22 February − 5 March 2017). Stora Enso and Lahti2017 are together leading the way in promoting and supporting sustainable events, by using renewable raw materials derived from wood and by maximising the recycling and reuse of products.
Stora Enso’s theme for Lahti2017 is ‘100% renewable for 100% sports’.
“The Centenary World Championships in Lahti will be the biggest and most memorable event during the Finland’s 100th anniversary year of independence. Stora Enso will be bringing around 8 000 employees and guests to Lahti to enjoy the games and the Lahti spirit. We are excited to see how our renewable products and new applications can be used in Lahti − and how the Championships will take one step further on the journey towards more sustainable spectator events,” says Seppo Parvi, CFO and Country Manager Finland, Stora Enso.
Ahead of the games Stora Enso commissioned an online survey asking Finns, Swedes and Germans how responsibility and the use of renewable materials would affect their event experience as spectators. More than a thousand people responded from each country, and samples were representative by age, gender and regions. Over half of the respondents said they would be willing to pay more to attend an event, if they believed it would be 100% sustainable. Two-thirds said that major events should strive for increased sustainability.
Renewable materials at Lahti2017
Stora Enso’s modern wooden elements can be seen at the games including the podium, the countdown clock, shelters, the main gate and the interiors of the ski jumping towers.
Stora Enso’s renewable materials and expertise are combined in many special products to be used at Lahti2017. The medal ceremony tray is made of corrugated board, and medallists will receive beautiful and durable containers for their medals. Spectators can try out mini snow gliders made of milk carton board, and enjoy their drinks served in carton board cups.
Spectators will also be able to cheer competitors on using biocomposite stadium horns, in which renewable wood fibres are used instead of fossil-based materials. These biocomposite horns demonstrate Stora Enso’s ability to provide an innovative and more sustainable alternative to plastics.
Stora Enso is also providing all the printing and office papers needed for Lahti2017, and has already provided book paper for new books related to the Championships.
For further information, please contact:
Liisa Nyyssönen, SVP, Media relations in Finland, tel. +358 40 544 3491
Images:
Images of products and constructions can be downloaded for journalistic purposes from:
http://bmt.storaenso.com/l/Gf9bhf2-nFNB
Stora Enso on social media:
- Facebook: Stora Enso
- Instagram: @storaensoworld
- Twitter: Stora Enso @storaenso
- LinkedIn: Stora Enso
Stora Enso is a leading provider of renewable solutions in packaging, biomaterials, wooden constructions and paper on global markets. Our aim is to replace fossil based materials by innovating and developing new products and services based on wood and other renewable materials. We employ some 26 000 people in more than 35 countries, and our sales in 2015 were EUR 10.0 billion. Stora Enso shares are listed on Nasdaq Helsinki (STEAV, STERV) and Nasdaq Stockholm (STE A, STE R). In addition, the shares are traded in the USA as ADRs (SEOAY). storaenso.com
STORA ENSO OYJ
For further information, please contact:
Liisa Nyyssönen
SVP, Media relations in Finland
tel. +358 40 544 3491