The acquisition provides Swedencare with the opportunity to develop flagship premises that can spearhead the Companies production and logistic activities in Ireland and several export markets all over the world. Furthermore, when finalized the cost of the new factory will not exceed our current lease costs despite providing us with a factory, customized to our needs, double the size!
Musti Group is already our most important partner in the Nordic market for the sale of our own product lines, so it is both a natural step and extremely exciting to launch a unique and new product line together. I am also convinced that we will launch other projects together to always provide our Nordic end customers with new innovative products to enable them to take the best care of their pets.
It feels great to be able to offer truly new innovations to the cat food category. Cat dental care is one of the most challenging areas in pet owners’ daily life. With the unique ProDen PlaqueOff® composition in Nutrima Cat dry foods we can offer an easy solution to all cat owners to take care of the dental health for their cats. Without the collaboration with Swedencare this would not have been possible and we are very proud and excited about this joint product development project we did together.