SEEING A GAP IN WOMEN’S-ONLY MARKET, TITAN FITNESS ACQUIRES TEXAS-BASED PURE FITNESS FOR WOMEN
Health club manager aims to grow upscale brand
McLEAN, Va. (Jan. 14, 2013) – Recognizing a significant gap in women-only fitness facilities, McLean, Va.-based Titan Fitness is making its entry into this under-served sector by acquiring Texas-based Pure Fitness For Women.
Titan Fitness (www.titanfitnessllc.com) will look to develop the Pure Fitness brand going forward with an eye on expanding incrementally to select markets.
Pure Fitness (www.purefitnessforwomen.com) was founded based on research that a significant number of women – when in a gym setting – are most comfortable in the company of other women, and prefer "women only" classes and female trainers. The company also realized that few, if any, women-only gyms offer the full spectrum of equipment and services offered at co-ed gyms, which led to the founding of Pure Fitness For Women.
“Pure Fitness is a premiere health club, with all the amenities found at any leading co-ed facility,” said Titan Fitness Chief Operating Officer Dal Clayton. “We are excited to be able to apply our decades of experience in the co-ed sector by diversifying into the women’s-only market and seeing it succeed.”
Located in Spring, Tex., the 20,000 square-foot Pure Fitness has a $40 per month price point. The gym features group exercise, free weights, circuit training, cardio equipment, a swimming pool, spinning, and certified trainers.
“We are the most complete women’s-only gym in the Houston market,” said Pure Fitness General Manager Martha Irene Velazquez. “We are proud of this state-of-the-art facility and we are excited about being able to showcase our gym as a model of what women’s-only health clubs can and should look like.”
About Titan Fitness
Located in McLean, Va., Titan Fitness is the parent company of Fitness Connection. Fitness Connection (www.fitnessconnectionusa.com) has locations in North Carolina, Texas and Nevada. With more than 70 years of direct fitness industry experience, Titan Fitness is a recognized leader in the fitness industry for its acquisition, development and management of health clubs. Backed by a $500 million private equity fund, Titan Fitness plans to develop and operate health clubs on a national basis under the Fitness Connection brand. Titan Fitness has been involved in the operation and acquisition of more than 90 health clubs. For more information, visit www.titanfitnessllc.com.