Ad Creator, launched by Swedish communication competition 100-wattaren

In a time when more and more things in life get digitized and automated 100-wattaren launches the Ad Creator – an automated advertising generator that creates ads in 60 seconds.

Ad Creator is a playful commentary on our times, a counterpart to the communication created by real people.

– “With today’s trends in automation we asked ourselves if it would be possible to create automated advertising that works. We are convinced that all who go to to check out the service will get a very clear answer to that question” says Ulf Hermansson Samell, event director at The Association of Swedish Advertisers.

Jessica Bjurström, CEO at the Swedish Association of Communication Agencies (Komm), ads:

– “Yes. Finally! But does it really have to take 60 seconds?.”

The communication competition 100-wattaren rewards creative communication that generates documented results. Please see

100-wattaren is open for entries until the 23rd of September, which is the last day of admission. The nominees are presented on the 23rd of October and the awards ceremony will take place on the 4th of December 2015.

For more information, please contact:

Ulf Hermansson Samell at the Association of Swedish Advertisers:
+46 8-545 252 30
+46 72 505 01 04

About 100-wattaren:
The “100-wattaren” award honors advertising campaigns or units that have generated quantifiable results. Each entry must be pre-defined and deliver measurable results.
“100-wattaren” recognizes Swedish-produced or adapted campaigns or units, published domestically or internationally in 2014 and 2015. 100-wattaren is arranged by the Association of Swedish Advertisers and the Swedish Association of Communication Agencies. Please see for more information.