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I am happy to see that advertising from non-profit organizations have good marketing effect, and can compete with large commercial companies
Jannice Borekull, Association of Swedish Advertisers
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Ad Creator, launched by Swedish communication competition 100-wattaren

In a time when more and more things in life get digitized and automated 100-wattaren launches the Ad Creator – an automated advertising generator that creates ads in 60 seconds.Ad Creator  is a playful commentary on our times, a counterpart to the communication created by real people. – “With today’s trends in automation we asked ourselves if it would be possible to create automated advertising that works. We are convinced that all who go to adcreator.eu to check out the service will get a very clear answer to that question” says Ulf Hermansson Samell, event

Volvo Trucks’ Live Test Campaign receives top award in Swedish ad effectiveness competition “100-wattaren”

The Live Test online ad campaign, with a still extremely agile karate hero, has paved the way for Volvo Trucks yet again, earning one of the most sought-after prizes in Sweden in the advertising effectiveness competition, “100-wattaren”. The “100-wattaren” rewards advertising that makes a difference, that is, advertising that has yielded effectiveness through high creativity. The “100-wattaren” is arranged by the Association of Swedish Advertisers and the Swedish Association of Communication Agencies. At the award ceremony and gala evening, now under way at Cirkus Theatre Arena

UNICEF and Civil Rights Defenders multiple winners in the Swedish advertising contest 100-wattaren

100-wattaren is a Swedish advertising contest that favours campaigns that through creativity reaches great effect. The award ceremony was held in Stockholm, Sweden, on October 23. The international organisations UNICEF and Civil Rights Defenders were two of the top winners of the night. The winner of 100 watts in the International category, UNICEF. Photo: Jonas Borg (c) The Association of Swedish Advertisers  UNICEF won 100 watts in the category “Internationell”, that favours international cases, and 75 watts in the category “Ideellt”, that favours non-profitable cases. The

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