Volvo Trucks’ Live Test Campaign receives top award in Swedish ad effectiveness competition “100-wattaren”
The Live Test online ad campaign, with a still extremely agile karate hero, has paved the way for Volvo Trucks yet again, earning one of the most sought-after prizes in Sweden in the advertising effectiveness competition, “100-wattaren”.
The “100-wattaren” rewards advertising that makes a difference, that is, advertising that has yielded effectiveness through high creativity. The “100-wattaren” is arranged by the Association of Swedish Advertisers and the Swedish Association of Communication Agencies.
At the award ceremony and gala evening, now under way at Cirkus Theatre Arena in Stockholm, the winners in the category of International advertising have been announced and it has been revealed that Volvo Trucks receives the top prize, 100 watts, with its “Live Test Series Integrated Campaign”. The campaign is produced by the Swedish advertising agency Forsman & Bodenfors.
To receive 100 watts is one of the highest honours in Swedish advertising, as it demonstrates that a campaign not only has shown a high level of creativity but that it also has worked.
The jury's motivation for 100 watts, category International advertising:
“We totally surrender to the creative force that permeates the idea and implementation, with outstanding results despite a traditional industry. Creativity and product advantages are symbiotic through all the campaign elements. Yet another jury stretches down in an epic split for this year's obvious winner in 100 watts: Volvo Trucks!”
Press photo: Photo from the campaign film “The Epic Split feat. Van Damme (Live Test 6)” (4,8 MB).
Volvo Trucks' YouTube page for Live Test Series: www.youtube.com/playlist?list=PLKFJ3tQvdojTHq0Zw0PUYtDTjGqi93bPe
All the winners in the category International advertising:
100 WATTS
Case: Live Test Series Integrated Campaign
Advertiser: Volvo Lastvagnar (Volvo Trucks)
Agency: Forsman & Bodenfors
75 WATTS
Case: Avicii X You
Advertiser: Universal Music / Ericsson
Agency: House of Radon / Seventy Agency / At Night Management
50 WATTS
Case: BE a MAN
Advertiser: Kommunal (the largest trade union in Sweden)
Agency: Volontaire
Contacts, 100-wattaren
Mr Dennis W Larsson, Education and Events Manager at the Association of Swedish Advertisers,
Phone: +46-(0)705-91 11 19
E-mail: dennis.larsson@annons.se
Mr Erik Huss, Press Relations Officer at the Association of Swedish Advertisers,
Phone: +46-(0)8-545 252 34 (direct), +46-(0)725-66 15 70 (mobile)
E-mail: erik.huss@annons.se
About 100-wattaren
100-wattaren is an advertising competition, which has been held every year since 1990. 100-wattaren rewards advertising that works, that is, advertising that has yielded effectiveness through high creativity. Advertising objectives should be well defined and the results measured. To qualify for the 100-wattaren, the competitors (advertisers and agencies) must demonstrate that their communication has made a difference. Whoever finds the smartest way to achieve the right result wins. The competition has six categories: Business-to-Consumer, Business-to-business, Non-profit, Smart (low budget), International advertising and Long term brand equity. The 100-wattaren is arranged by the Swedish Advertisers and Swedish Association of Communication Agencies.
Read more at www.100wattaren.com
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