Volvo Trucks’ Live Test Campaign receives top award in Swedish ad effectiveness competition “100-wattaren”
The Live Test online ad campaign, with a still extremely agile karate hero, has paved the way for Volvo Trucks yet again, earning one of the most sought-after prizes in Sweden in the advertising effectiveness competition, “100-wattaren”.
The “100-wattaren” rewards advertising that makes a difference, that is, advertising that has yielded effectiveness through high creativity. The “100-wattaren” is arranged by the Association of Swedish Advertisers and the Swedish Association of Communication Agencies.
At the award ceremony and gala evening, now under way at Cirkus Theatre Arena
