UNICEF and Civil Rights Defenders multiple winners in the Swedish advertising contest 100-wattaren

100-wattaren is a Swedish advertising contest that favours campaigns that through creativity reaches great effect. The award ceremony was held in Stockholm, Sweden, on October 23. The international organisations UNICEF and Civil Rights Defenders were two of the top winners of the night.

The winner of 100 watts in the International category, UNICEF. 
Photo: Jonas Borg (c) The Association of Swedish Advertisers 

UNICEF won 100 watts in the category “Internationell”, that favours international cases, and 75 watts in the category “Ideellt”, that favours non-profitable cases. The winning case is “Sweat for water”, a campaign that was created with the Swedish football organisation Gothia Cup. UNICEF also won 50 watts with their Christmas campaigns 2007–2012 in the category “Långsiktigt”, which rewards campaigns with a long-term concept that stretches over more than three years. The ad agency behind the winning campaigns is Forsman & Bodenfors.

Civil Right Defenders was the other top winner and they also won three awards. The winning campaign The Natalia Project aims to notify people when a human rights defender is at risk. The campaign is created with the ad agency RBK and won 100 watts in the category “Ideellt”, as well as 50 watts in “Internationellt” and 75 watts in the category “Smart”, which rewards campaigns with small budgets.

ALL WINNERS IN 100-WATTAREN 2013

Category: Konsument (consumer cases)

100-watt 
Case: Direkt från Lagerhyllan, 
Advertiser: NetOnNet
Bureau: Garbergs

75-watt
Case: Leave the world behind
Advertiser: Volvo Cars
Bureau: Forsman & Bodenfors/Mindshare

50-watt
Case: Lansering Nya Comviq    
Advertiser: Comviq
Bureau: Forsman & Bodenfors

Category: Producent (producer cases)

100-watt    
Case: Launch of the new Volvo FH    
Advertiser: Volvo Lastvagnar    
Bureau: Forsman & Bodenfors

75-watt    
Case: Management by Fruit
Advertiser: Fruktleveransen    
Bureau: Haystack

50-watt    
Case: Sveriges första bankapp för företag
Advertiser: SEB    
Bureau: MRM Stockholm & McCann Stockholm
                
Category: Ideellt (non-profit organization cases)

100-watt    
Case: Lansering Natalia Project    
Advertiser: Civil Rights Defenders    
Bureau: RBK

75-watt    
Case: Sweat for water    
Advertiser: UNICEF/Gothia Cup    
Bureau: Deportivo

50-watt    
Case: #GOWEST    
Advertiser: Stockholm Pride    
Bureau: M&C Saatchi

Category: Internationellt (international cases)

100-watt    
Case: Sweat for water    
Advertiser: UNICEF/Gothia Cup    
Bureau: Deportivo

75-watt    
Case: Launch of the new Volvo FH    
Annonsör: Volvo Lastvagnar    
Bureau: Forsman & Bodenfors

50-watt    
Case: Lansering Natalia Project    
Advertiser: Civil Rights Defenders    
Bureau: RBK

Category: Smart (low budget cases)

100-watt    
Case: ToolPool    
Annonsör: Malmö Järnhandel    
Byrå: The Fan Club

75-watt    
Case: Lansering Natalia Project    
Annonsör: Civil Rights Defenders    
Byrå: RBK

50-watt    
Case: Nörduppropet    
Advertiser: NTI Gymnasiet    
Byrå: Rodolfo

Category: Långsiktigt (long-term cases)

100-watt    
Case: Eftertanke-filmer 2007–2012    
Advertiser: IQ    
Byrå: Forsman & Bodenfors

75-watt    
Case: För allt du bryr dig om    
Advertiser: Folksam    
Bureau: Åkestam Holst

50-watt    
Case: Julkampanjer 2008–2012    
Advertiser: UNICEF    
Bureau: Forsman & Bodenfors

Contacts at the Association of Swedish Advertisers
Jannice Borekull, Project manager for 100-wattaren, phone: +46-8-54525232, mobile: +46-725-51 17 70, e-mail: jannice.borekull@annons.se
Ida Tholcke, Press officer for 100-wattaren, phone: +46-8-54525242, mobile: +46-760-266093, e-mail: ida.tholcke@annons.se

100-wattaren awards advertising campaigns that have generated quantifiable results. Each entrant campaign must be predefined and deliver measurable results. 100-wattaren 2013 recognizes Swedish-produced or adapted campaigns published domestically or internationally in 2012 or 2013. 100-wattaren is a cooperation by the Association of Swedish Advertisers and the Swedish Association of Communication Agencies.
Read more at
www.100wattaren.com (Swedish website).

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UNICEF and Civil Rights Defenders multiple winners in the Swedish advertising contest 100-wattaren. www.100wattaren.com
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I am happy to see that advertising from non-profit organizations have good marketing effect, and can compete with large commercial companies
Jannice Borekull, Association of Swedish Advertisers