UNICEF and Civil Rights Defenders multiple winners in the Swedish advertising contest 100-wattaren
100-wattaren is a Swedish advertising contest that favours campaigns that through creativity reaches great effect. The award ceremony was held in Stockholm, Sweden, on October 23. The international organisations UNICEF and Civil Rights Defenders were two of the top winners of the night.
The winner of 100 watts in the International category, UNICEF.
Photo: Jonas Borg (c) The Association of Swedish Advertisers
UNICEF won 100 watts in the category “Internationell”, that favours international cases, and 75 watts in the category “Ideellt”, that favours non-profitable cases. The winning case is “Sweat for water”, a campaign that was created with the Swedish football organisation Gothia Cup. UNICEF also won 50 watts with their Christmas campaigns 2007–2012 in the category “Långsiktigt”, which rewards campaigns with a long-term concept that stretches over more than three years. The ad agency behind the winning campaigns is Forsman & Bodenfors.
Civil Right Defenders was the other top winner and they also won three awards. The winning campaign The Natalia Project aims to notify people when a human rights defender is at risk. The campaign is created with the ad agency RBK and won 100 watts in the category “Ideellt”, as well as 50 watts in “Internationellt” and 75 watts in the category “Smart”, which rewards campaigns with small budgets.
ALL WINNERS IN 100-WATTAREN 2013
Category: Konsument (consumer cases)
100-watt
Case: Direkt från Lagerhyllan,
Advertiser: NetOnNet
Bureau: Garbergs
75-watt
Case: Leave the world behind
Advertiser: Volvo Cars
Bureau: Forsman & Bodenfors/Mindshare
50-watt
Case: Lansering Nya Comviq
Advertiser: Comviq
Bureau: Forsman & Bodenfors
Category: Producent (producer cases)
100-watt
Case: Launch of the new Volvo FH
Advertiser: Volvo Lastvagnar
Bureau: Forsman & Bodenfors
75-watt
Case: Management by Fruit
Advertiser: Fruktleveransen
Bureau: Haystack
50-watt
Case: Sveriges första bankapp för företag
Advertiser: SEB
Bureau: MRM Stockholm & McCann Stockholm
Category: Ideellt (non-profit organization cases)
100-watt
Case: Lansering Natalia Project
Advertiser: Civil Rights Defenders
Bureau: RBK
75-watt
Case: Sweat for water
Advertiser: UNICEF/Gothia Cup
Bureau: Deportivo
50-watt
Case: #GOWEST
Advertiser: Stockholm Pride
Bureau: M&C Saatchi
Category: Internationellt (international cases)
100-watt
Case: Sweat for water
Advertiser: UNICEF/Gothia Cup
Bureau: Deportivo
75-watt
Case: Launch of the new Volvo FH
Annonsör: Volvo Lastvagnar
Bureau: Forsman & Bodenfors
50-watt
Case: Lansering Natalia Project
Advertiser: Civil Rights Defenders
Bureau: RBK
Category: Smart (low budget cases)
100-watt
Case: ToolPool
Annonsör: Malmö Järnhandel
Byrå: The Fan Club
75-watt
Case: Lansering Natalia Project
Annonsör: Civil Rights Defenders
Byrå: RBK
50-watt
Case: Nörduppropet
Advertiser: NTI Gymnasiet
Byrå: Rodolfo
Category: Långsiktigt (long-term cases)
100-watt
Case: Eftertanke-filmer 2007–2012
Advertiser: IQ
Byrå: Forsman & Bodenfors
75-watt
Case: För allt du bryr dig om
Advertiser: Folksam
Bureau: Åkestam Holst
50-watt
Case: Julkampanjer 2008–2012
Advertiser: UNICEF
Bureau: Forsman & Bodenfors
Contacts at the Association of Swedish Advertisers
Jannice Borekull, Project manager for 100-wattaren, phone: +46-8-54525232, mobile: +46-725-51 17 70, e-mail: jannice.borekull@annons.se
Ida Tholcke, Press officer for 100-wattaren, phone: +46-8-54525242, mobile: +46-760-266093, e-mail: ida.tholcke@annons.se
100-wattaren awards advertising campaigns that have generated quantifiable results. Each entrant campaign must be predefined and deliver measurable results. 100-wattaren 2013 recognizes Swedish-produced or adapted campaigns published domestically or internationally in 2012 or 2013. 100-wattaren is a cooperation by the Association of Swedish Advertisers and the Swedish Association of Communication Agencies.
Read more at www.100wattaren.com (Swedish website).
Tags:
