B2B? Dull it ain’t!
Many in the marketing community, and in wider society, view the business to business sector (B2B) as inherently dull. To them, business is all about money, dreary processes and outcomes, and when it comes to industry or manufacturing, well, just don’t get them started on the tedium of widgets, whatsits and gismos!
Which just goes to show how wrong people can be.I admit I’m biased; I run a B2B marketing and PR agency that specialises in technology. Nonetheless, our clients offer products and services that are vital for all of the things we do in life – that ensure our fresh water flows,
