Volvo scholarship for research on why we travel the way we do
What are the factors that influence us in choosing the mode of transport to take in our everyday lives? The Håkan Frisinger Foundation for Transportation Research has awarded its 2014 scholarship to Professor Margareta Friman at Karlstad University. Margareta Friman will receive the scholarship of SEK 250,000 for combining behavioral science with transportation research, and thus has increased understanding of the factors that influence the decisions and choices of transport people make.Part of the Foundation Board’s citation was as follows: “Margareta Friman’s research, which primarily