Aceve moves into embedded finance with the launch of Financial Services and Entré Pay
New business area makes financial workflows part of the software construction firms and skilled tradesalready use. First Swedish product solution, Entré Pay, launches this week.
Stockholm - 21st of April 2026. Aceve today announces Financial Services, a new business area that will embed payments, invoicing and cash flow services directly into the software used by construction and skilled trades firms across Europe. The first product under Financial Services in the Swedish market, Entré Pay, launches this week for customers on Entré and Entré Office.
For construction and skilled trades firms, getting paid is often harder than getting the work done. Late payments are a structural feature of the industry. Cash flow gaps force small firms to delay hiring, postpone investment, or turn down work. Hours each week go into chasing invoices and reconciling payments across disconnected tools.
Across vertical SaaS, the answer has been to move financial services out of standalone banking products and into the operational software where work actually happens. Restaurants manage payments and working capital through their point-of-sale. E-commerce sellers get paid and financed inside the platforms they sell on. The result for end users: less admin, faster money, and access to services that were previously out of reach. Construction and skilled trades in Europe are next, and Aceve is positioned to lead that shift. The company already sits at the point where jobs are quoted, executed and invoiced. Embedding financial services into that flow is how Aceve intends to build a stronger platform for its customers and a defensible position in the European market.
Financial Services will build a portfolio of services across Aceve's European markets, beginning with payments and extending over time into areas such as collections, invoice financing and cash flow management.
"We are not adding a payment feature. We are building the financial layer for an industry that has been underserved by traditional banking. Entré Pay is the first step in Sweden, and the ambition is to fundamentally improve how construction firms manage their finances." says Charlotte Montell, Head of Financial Services, Aceve.
Entré Pay enables end customers to pay invoices digitally via Swish, card, Klarna, Apple Pay or Google Pay, through a payment link sent by email or SMS, or a QR code generated on site. It is available from today to customers on Entré and Entré Office in Sweden. Further products in the Financial Services portfolio are planned over the coming quarters.
For further information, please contact:
Charlotte Montell, Head of Financial Services, charlotte.montell@aceve.com, +46 723 33 44 36
About Aceve
Aceve is building the leading digital platform for the construction and skilled trades industry in Europe. With a unified approach to product development and customer success, Aceve delivers integrated SaaS solutions that support the construction and skilled trades industry throughout their entire workflow. Operating across the Nordics, Germany, the UK, the Netherlands and Belgium. The company is backed by EQT and Adelis and headquartered in Stockholm, Sweden. https://www.aceve.com
