Aceve appoints Bas de Laat as Chief Customer Officer to lead new Customer Experience function
STOCKHOLM – 4th of May 2026. Aceve today announces the appointment of Bas de Laat as Chief Customer Officer. Bas joins the executive leadership team and will establish and lead a new Customer Experience function, bringing Professional Services, Customer Success, and Customer Support under unified leadership across the Nordics, Benelux, and Germany.The appointment marks a strategic step for Aceve. As AI reshapes enterprise software, the company is investing in customer intimacy as the foundation of a durable competitive advantage. The new function is designed to deepen relationships,