Astrata Europe B.V. rebrands as AddSecure
Aligning under the same name and branding will enhance the market offering and reinforce AddSecure's position as the leading provider of fleet management, transport management, and video telematics solutions in Europe.
AddSecure, a leading European provider of secure IoT connectivity and end-to-end solutions, today announced the rebranding of Astrata Europe B.V. Following AddSecure’s acquisition of the European telematics division of Astrata in June 2024, the two companies will today officially align under the AddSecure name and brand.
This strategic move will consolidate their transport and logistics solutions, enhancing the market offering – including portfolio, expertise, and European market coverage – and reinforcing AddSecure's position as the leading provider of fleet management, transport management, and video telematics solutions in Europe.
Under the AddSecure name and brand, customers across Europe will benefit from a broader product portfolio, combined expertise, and enhanced operational excellence, while maintaining the same high level of service and quality they have come to expect. By aligning the resources, AddSecure aims to provide an even more comprehensive range of solutions.
"We are excited to announce the rebranding of Astrata Europe B.V. as AddSecure," said Claes Ödman, President of Smart Transport at AddSecure. "This strategic move allows us to leverage the strengths of both companies and provide our customers with an even more comprehensive and advanced suite of fleet management solutions. We remain committed to delivering the highest level of service and quality to our valued customers across Europe."
The rebranding marks a milestone in AddSecure's growth strategy and reaffirms the company's foothold in the transport and logistics industry.
Read the Astrata acquisition press release here.
More information about AddSecure’s range of fleet management solutions here.
For more information, please contact:
Anders Bergtoft, Managing Director, AddSecure FleetVisor B.V.
Mobile: +46 761 050753, anders.bergtoft@addsecure.com
Kristina Grandin, Director Corporate Communications, AddSecure Group
Mobile: +46 70 689 52 08, kristina.grandin@addsecure.com
About AddSecure
AddSecure is a leading European provider of secure IoT connectivity and end-to-end solutions. We help customers optimize their operations, drive business value, and secure vital functions.
By combining connected, data-driven, and sensor-based solutions with best-in-class expertise, we meet our customers’ needs regardless of industry. We provide both managed services and connect any device in need of secure communications and data transfer. Imagination is the only limit.
Our secure IoT solutions are used within the areas of buildings, alarms, transportation and logistics, personal safety and security, health care, construction, municipalities, schools, rescue services, power grids, and more.
AddSecure’s headquarters is in Stockholm, Sweden. Our main market is Europe, yet we serve customers worldwide. With over 1,100 employees, we help make the world safer, smarter, and more sustainable.
AddSecure is majority-owned by Funds, managed by Castik Capital, a European private equity fund with a long-term approach to value creation.
Tags:
