Adverty activates BidSwitch integration with programmatic campaigns from Coca-Cola, Red Bull, Lenovo, Asus and other brands through Admixer
The Coca-Cola, Red Bull, Lenovo and Asus campaigns are launching next week through DSP partner Admixer as part of the first programmatic deal for seamless advertising in mobile games.
Adverty AB (publ) was the first company in the world to develop a programmatic solution for seamless advertising with broad support for games and apps on mobile, VR and AR in 2018 and announced earlier this year the completion of its programmatic integration with BidSwitch, one of the leading players in programmatic advertising technology, to enable direct access to the hundreds of integrated DSPs in their framework.
Adverty is now activating campaigns with Coca-Cola, Red Bull, Lenovo and Asus through DSP partner Admixer within the BidSwitch integration. The campaigns are launching next week for users in Russia and the CIS-countries and will display seamless adverts in VR and mobile games using the Adverty ad solution. The deal also marks the first programmatic campaigns to be delivered seamlessly in mobile games.
Adverty’s VR advertising network is growing rapidly and currently reaches over 40,000 VR gamers every day in 20 different games. As announced last month, Adverty is now also rolling out seamless advertising in a leading mobile eSports FPS title played by over 1 million gamers every day. Once the eSport game is live globally with ads, it has the potential to generate up to 500 million ad views per month based on average play time and active users.
Each programmatic campaign running in the Adverty network is expected to generate revenues in the range of SEK 50,000 to 1,000,000. The deal with Admixer has an initial order value of SEK 200,000.
For further information, please contact:
Niklas Bakos, VD
Phone: +46 703 66 96 46
E-mail: nb@adverty.com
This information is information that Adverty AB (publ) is obliged to disclose under the EU Market Abuse Regulation. The information was provided, through the contact of the above contact person, for publication on the 9th of May 2019.
Mangold Fondkommission AB, phone +46 8 5030 1550, act as certified advisor/mentor and market maker for the company at NGM Nordic MTF.
About Adverty
Founded in 2016, Adverty is an ad tech company that empowers mobile, augmented and immersive virtual experiences for brands to connect with consumers in the right time and place. Its platform lets creators of mobile, virtual and augmented reality content monetize with easy-to-integrate, non-intrusive seamless in-app advertising. More information at www.adverty.com.
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