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Adverty and InMobi launch in-game advertising for global brands and agencies

Partnership between industry leaders widens access to the latest in-game advertising opportunities.Adverty AB (publ), the leading in-game platform for advertisers, agencies and game developers, and InMobi, the world’s leading independent marketing cloud, today announced the official launch of in-game advertising on InMobi Exchange. The partnership will enable brands and agencies across the globe to reach premium mobile users with ads that blend into the game environment, such as electronic advertising boards in an esports arena or the extremely popular casual and hypercasual gaming space,

Adverty announces collaboration with Oracle Moat to enhance measurement across its in-game advertising platform

Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions. Oracle Moat’s iconic verification solution will give publishers, agencies and advertisers access to trusted third-party measurement for in-game ad campaigns.Adverty’s mission is to deliver seamless advertising which connects brands and audiences through its revolutionary technology, built specifically for gaming, at a time when more than three billion people around the world play video games regularly.

Adverty and Verizon Media announce new deal to enable a huge range of brands and audiences to access Adverty’s innovative ad formats within gaming

Adverty AB (publ) today announces a new deal with global media and technology company Verizon Media, a division of Verizon Communications Inc., which houses a trusted media ecosystem of premium brands and industry-leading technology platforms. The integration of Adverty’s platform will enable Verizon Media’s wide range of advertisers and audiences to access Adverty’s seamless ad inventory at scale.Adverty will connect to Verizon Media’s Sell-Side Platform (SSP), enabling its unique and unobtrusive ad offering to reach wider audiences within gameplay, to maximise brand exposure and publisher

Adverty continues rapid expansion with appointment of Chief Financial Officer

Industry heavyweight Anders Rössel joins following significant growth potential to head up finance and investor relations at Adverty.Leading in-game advertising platform, Adverty, has announced the appointment of Anders Rössel as Chief Financial Officer. Anders has been tasked to help manage the innovative technology company’s growth, following the launch of new offices and a raft of senior hires in 2020. Adverty’s mission is to deliver seamless advertising which connects brands and audiences through its revolutionary technology, built specifically for gaming. Anders will be responsible

Adverty releases in-game ad SDK on Unity Asset Store

Adverty AB (publ) announces the release of its Unity SDK on Unity Asset Store, providing developers with easy access to its patented ad technology for unobtrusive in-game advertising.Adverty, the leading in-game platform for advertisers, agencies and content creators, has announced the release of its Unity SDK on the Unity Asset Store, a marketplace where game developers and publishers can find, source, and sell everything they need to be successful, including third party assets, tools, and services. Adverty's seamless advertising solution uses Unity to display unobtrusive in-game ads

Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach

Adverty AB (publ) announces partnership with global mobile-first advertising technology company InMobi to enable more advertisers to leverage market-leading programmatic in-game offering. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.Adverty, the leading in-game platform for advertisers, agencies and content creators, has announced a partnership with global ad exchange, InMobi, in order to increase its programmatic reach for brands and advertisers looking to enter the increasingly important world of gaming. Adverty

Adverty is granted US patent for in-game ad viewability technology BrainImpression™

Adverty AB (publ) has been granted a patent by the United States Patent and Trademark Office for its in-game ad viewability technology BrainImpression™; a groundbreaking method for determining ad viewability and impressions within complex gaming environments. The patented invention is one of the core functionalities of Adverty’s leading in-game advertising platform.Adverty, the leading in-game platform for advertisers, agencies and game developers, today announces the notice of allowance for its in-game ad viewability technology patent by the United States Patent and Trademark Office. The

Adverty announces approval status as the latest vendor to join IAB Europe’s Transparency and Consent Framework

Today, Adverty AB (publ) announced their approved status as the latest vendor to join IAB Europe’s Transparency and Consent framework, designed to help all parties in the digital advertising chain to ensure they comply with data protection regulations (GDPR) and privacy directives.Adverty, the leading in-game platform for advertisers, agencies and content creators, announces their approved status as the latest vendor to join IAB Europe’s Transparency and Consent Framework. The framework, which was launched in April 2018, is designed to help all parties in the digital advertising chain

Adverty completes integration with US-based digital advertising technology platform Smaato

Adverty AB (publ) has completed the technical integration with US-based Smaato's Digital Advertising Technology Platform, which gives publishers and app developers control over their monetization strategy when delivering ads to mobile apps and games. The partnership enables Smaato’s wide range of global buy-side partners and advertisers to access Adverty’s new seamless in-game ad inventory at scale.Adverty, the leading in-game platform for advertisers, agencies and content creators, announces the completed platform integration with US-based Smaato's Digital Advertising Technology Platform

Adverty enters into agreement and completes integration with SuperAwesome to enable kid-safe advertising

Adverty AB (publ) has signed an agreement with the leading kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty’s in-game ad technology. The completed platform integration allows for frictionless access between SuperAwesome’s connected advertisers and Adverty’s game publishers. The partnership is expected to generate significant revenues from 2021 onwards.Adverty, the leading in-game platform for advertisers, agencies and content creators, announces a new partnership with the leading kidtech platform SuperAwesome, to enable

Adverty continues expansion of UK team and global operations with three senior hires

Leading in-game ad platform Adverty announces hires of Chief Commercial Officer Tobias Knutsson, Senior Director of Business Development Christian Atack and Senior Director of Sales Nicola Halpin to spearhead further growth.Adverty AB (publ), the leading in-game platform for advertisers, agencies and game publishers, has announced further expansion with three strategic hires, following the launch of its UK office earlier this year. Adverty delivers seamless advertising which connects brands and audiences through its revolutionary display advertising technology built for gaming. Its most

New research by Dentsu Data Labs and Adverty reveals mobile users prefer non-intrusive in-game ads over web banners

Study reveals seamless in-game advertising delivers significant ad awareness and brand recall in brand safe environments that offers a 31% more positive user experience compared to web display advertising.Display advertising placed in natural contexts within games are the favoured ad format among mobile users, according to new research carried out by Dentsu Data Labs and Adverty, the leading in-game ad platform for advertisers, agencies and developers. The recent study also positions ad-funded gaming as the mainstay of consumers' increasingly eager gaming habit. Furthermore, the study

Adverty continues expansion in the UK with strategic hires

Adverty continues expansion in the UK, attracts ex-Bidstack Senior Commercial Development Manager and announces the launch of the London office.Adverty, the leading in-game platform for advertisers, agencies and content creators, announces further expansion with the launch of the London, UK office. The move brings the Adverty platform to the UK, where its revolutionary display advertising technology built for games will deliver seamless advertising and connect brands and people. The expansion also includes two strategic hires in the UK. Ex-Bidstack Senior Commercial Development Manager

Adverty partners with MADFINGER Games to enable seamless in-game ads in upcoming “Shadowgun War Games”

Adverty AB (publ) has signed an agreement with world-class independent game developer MADFINGER Games to enable seamless in-game advertising in the upcoming new title “Shadowgun War Games”. Launching on Google Play and Apple App Store in February, the game has over one million pre-registrations to date.Adverty AB, the leading in-game ad platform, has signed an agreement with world-class independent game developer MADFINGER Games to enable seamless in-game advertising in the upcoming new title “Shadowgun War Games”. The new mobile game is a free-to-play multiplayer tactical FPS with

Adverty is now a Unity Technologies Asset Store Publisher

Adverty AB (publ) is now a Unity Technologies Asset Store publisher, providing developers with easy access to its ad technology. Planned launch early 2020.Adverty, the leading seamless in-game ad tech company, is developing a version of its Unity SDK to be enabled on the Unity Asset Store, a marketplace where all creators can find, source, and sell everything they need to be successful, including third party assets, tools, and services. Adverty's advertising solution uses Unity to display seamless in-game ads through an SDK launched to the public a year ago [1], accessible from the

Adverty partners with US-based Smaato for in-app-focused ad sales growth

Adverty AB (publ) announces a partnership with US-based Smaato, the global in-app advertising platform, which delivers ads to mobile apps and games. The integration of platforms will enable Smaato’s wide range of global buy-side partners and advertisers to access Adverty’s new seamless ad inventory at scale.Adverty is today announcing a partnership with US-based Smaato, the global in-app advertising platform, which is used by top brands and media buyers to specifically access advertising space in mobile games and applications. The deal allows Smaato’s buy-side clients to access Adverty’s

Adverty activates BidSwitch integration with programmatic campaigns from Coca-Cola, Red Bull, Lenovo, Asus and other brands through Admixer

The Coca-Cola, Red Bull, Lenovo and Asus campaigns are launching next week through DSP partner Admixer as part of the first programmatic deal for seamless advertising in mobile games.Adverty AB (publ) was the first company in the world to develop a programmatic solution for seamless advertising with broad support for games and apps on mobile, VR and AR in 2018 and announced earlier this year the completion of its programmatic integration with BidSwitch, one of the leading players in programmatic advertising technology, to enable direct access to the hundreds of integrated DSPs in their

Adverty awarded twice at P&G Corporate Day hosted by the European Innovation Council

Adverty received both the audience award and grand jury award at Procter & Gamble Corporate Day in Brussels hosted by the European Innovation Council (EIC).This week at the Deep Tech on Display Corporate Day by P&G and Partners, a limited hand-picked number of 113 companies backed by the European Innovation Council (EIC) pilot, consisting of 4,000 companies selected from 55,000 applicants during the 4 year programme, were given the opportunity to present their business cases and engage in one-on-one business meetings with representatives from some of the leading Corporates in Europe such as

Adverty completes programmatic integration with BidSwitch to enable automated ad sales

The completed integration allows Adverty AB (publ) to act as agent for content publishers (games and apps) within BidSwitch's programmatic infrastructure, enabling fully automated matching of advertisers and publishers through hundreds of connected partners. The first advertising campaigns are expected to be launched in the second quarter of 2019.Adverty is excited about the partnership with BidSwitch, one of the leading players in programmatic advertising technology and has now completed the technical platform integration.  Programmatic advertising is the industry standard for

Picking the Trends of 2019 - How will AR & VR contribute?

It’s that time of the year again when the crystal balls are dusted off and the innovations and futures folk place their bets on what will be hot in the year to come. Last year’s versions featured many predictions about AR and VR, some of which have been realised, some of which haven’t. 2019’s versions seem to have fewer direct references to AR and VR but many of the general trends referenced will certainly be influenced by both. So, what can we expect for XR in the year to come? Rather than add yet another set of prophecies, here’s our pick of the best trend reports for the coming year with a

Adverty partners with US based PubMatic to scale immersive advertising on VR/AR and mobile

Adverty AB (publ) announces integration partnership with leading US based publisher focused sell-side platform, PubMatic, to enable programmatic growth for immersive advertising on mobile, Virtual and Augmented Reality.In-app advertising has to date been about delivering app installs and brand messages through banners and incentivized video in-between gameplay and app sessions, creating a multi-billion market set to further grow at a CAGR of approximately 21% within the next 5 years (*).  Adverty’s unique approach to in-app advertising seamlessly connects the brand and the context with

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