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Adverty announces collaboration with Oracle Moat to enhance measurement across its in-game advertising platform

Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions. Oracle Moat’s iconic verification solution will give publishers, agencies and advertisers access to trusted third-party measurement for in-game ad campaigns.Adverty’s mission is to deliver seamless advertising which connects brands and audiences through its revolutionary technology, built specifically for gaming, at a time when more than three billion people around the world play video games regularly.

Adverty enters into exclusive partnership with Dutch hyper-casual publisher Lucky Kat Studios

Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, which will enable the Dutch hyper-casual publisher to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global audiences within its increasingly popular games.Based in The Hague, The Netherlands, the award-winning studio produces mobile pixel art games with a pop culture twist. Lucky Kat is the creator of cult hits such as Nom Cat, Sky Chasers, Combo Critters and its most recent chart-topper Magic Finger 3D.

Adverty appoints The Scale Factory to drive commercialization in Asia Pacific

Adverty AB (publ) has appointed Singapore-based The Scale Factory, led by former Omnicom Group and Tapad executives, to drive commercialization in Asia Pacific by bringing Adverty’s seamless in-game advertising solution to brands and media agencies in the region.Adverty, the leading in-game platform for advertisers, agencies and game developers, today announces a new partnership with Singapore-based The Scale Factory to drive the commercialization and go-to-market strategies for Adverty’s seamless in-game advertising solution in the APAC-region. The Scale Factory, founded and led by Lars

Adverty announces approval status as the latest vendor to join IAB Europe’s Transparency and Consent Framework

Today, Adverty AB (publ) announced their approved status as the latest vendor to join IAB Europe’s Transparency and Consent framework, designed to help all parties in the digital advertising chain to ensure they comply with data protection regulations (GDPR) and privacy directives.Adverty, the leading in-game platform for advertisers, agencies and content creators, announces their approved status as the latest vendor to join IAB Europe’s Transparency and Consent Framework. The framework, which was launched in April 2018, is designed to help all parties in the digital advertising chain

New research by Dentsu Data Labs and Adverty reveals mobile users prefer non-intrusive in-game ads over web banners

Study reveals seamless in-game advertising delivers significant ad awareness and brand recall in brand safe environments that offers a 31% more positive user experience compared to web display advertising.Display advertising placed in natural contexts within games are the favoured ad format among mobile users, according to new research carried out by Dentsu Data Labs and Adverty, the leading in-game ad platform for advertisers, agencies and developers. The recent study also positions ad-funded gaming as the mainstay of consumers' increasingly eager gaming habit. Furthermore, the study

Adverty continues expansion in the UK with strategic hires

Adverty continues expansion in the UK, attracts ex-Bidstack Senior Commercial Development Manager and announces the launch of the London office.Adverty, the leading in-game platform for advertisers, agencies and content creators, announces further expansion with the launch of the London, UK office. The move brings the Adverty platform to the UK, where its revolutionary display advertising technology built for games will deliver seamless advertising and connect brands and people. The expansion also includes two strategic hires in the UK. Ex-Bidstack Senior Commercial Development Manager

Adverty partners with MADFINGER Games to enable seamless in-game ads in upcoming “Shadowgun War Games”

Adverty AB (publ) has signed an agreement with world-class independent game developer MADFINGER Games to enable seamless in-game advertising in the upcoming new title “Shadowgun War Games”. Launching on Google Play and Apple App Store in February, the game has over one million pre-registrations to date.Adverty AB, the leading in-game ad platform, has signed an agreement with world-class independent game developer MADFINGER Games to enable seamless in-game advertising in the upcoming new title “Shadowgun War Games”. The new mobile game is a free-to-play multiplayer tactical FPS with

Adverty is now a Unity Technologies Asset Store Publisher

Adverty AB (publ) is now a Unity Technologies Asset Store publisher, providing developers with easy access to its ad technology. Planned launch early 2020.Adverty, the leading seamless in-game ad tech company, is developing a version of its Unity SDK to be enabled on the Unity Asset Store, a marketplace where all creators can find, source, and sell everything they need to be successful, including third party assets, tools, and services. Adverty's advertising solution uses Unity to display seamless in-game ads through an SDK launched to the public a year ago [1], accessible from the

Adverty signs framework agreement with leading mobile marketing agency Mobiem Polska

Adverty AB (publ) has entered into an agreement with Mobiem Polska, one of the largest mobile marketing agencies in Poland, to bring seamless in-game advertising to the Polish market. The partnership enables a direct route to esports and gaming audiences for leading global and local brands in the region, where pilot campaigns with initial budgets between EUR 7,000 and EUR 13,000 per brand are planned to launch in Q1 2020.Adverty, the leading ad tech provider of seamless in-world advertising solutions for games and esports, has signed a framework agreement with Mobiem Polska to enable its

Adverty initiates work on Horizon 2020 EIC Accelerator Pilot Phase 2 application for €2.5 million European Commission grant

Adverty AB (publ) has initiated work on the Phase 2 application for European Commission’s EIC Accelerator’s Horizon 2020 programme, a two-year research and development project to support future gaming platforms and new features tied into AI and streaming video. The application deadline is set to March 18th 2020.Adverty, the leading seamless in-game ad tech company, has started work on the application for Phase 2 of the European Commission’s Horizon 2020 EIC Accelerator Pilot. The EU Research and Innovation programme is the biggest to date, making nearly EUR €80 billion of funding available

Adverty partners with US-based Smaato for in-app-focused ad sales growth

Adverty AB (publ) announces a partnership with US-based Smaato, the global in-app advertising platform, which delivers ads to mobile apps and games. The integration of platforms will enable Smaato’s wide range of global buy-side partners and advertisers to access Adverty’s new seamless ad inventory at scale.Adverty is today announcing a partnership with US-based Smaato, the global in-app advertising platform, which is used by top brands and media buyers to specifically access advertising space in mobile games and applications. The deal allows Smaato’s buy-side clients to access Adverty’s

Adverty appoints former GroupM Chief Digital Product and Partnership Officer Kenny Spångberg as Chief Revenue Officer

Adverty AB (publ), a leading ad tech provider of seamless in-world advertising solutions for games and esports, is pleased to announce the appointment of Kenny Spångberg as Chief Revenue Officer effective November 4, 2019. Kenny joins from GroupM, where he previously served as Chief Digital Product and Partnership Officer. He will be responsible for revenue growth and the establishment of global sales teams as part of the strategy behind the recently announced USD $5 million new rights issue.Worldwide digital ad spend is expected to reach over $341 billion in 2020 according to eMarketer and

Adverty launches in-game advertising globally in leading mobile eSport game Critical Ops

The global launch follows a successful beta testing phase and will be available in August to over 70 million gamers who have downloaded Critical Ops on their mobile phones and tablets.Adverty and Critical Force, a critically acclaimed Finnish games studio, rolled out seamless in-game ads in the leading mobile eSport game Critical Ops to beta testers in the last months. The companies are now taking the next step in their partnership by launching Adverty's ad solution globally in Critical Ops next week, reaching millions of active users across the world through real-time, live brand

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