Infinity unveils its new international marketing strategy for 2012
Following on from the forthcoming presentation of its new tyre range, Infinity Tyres have unveiled the outline of their new marketing and communications campaign for 2012. This campaign is built around Infinity’s brand philosophy concerning its unswerving policy of only producing excellent quality tyres, never compromising safety, and always offering superb tyre design. Mr. Jorge Crespo, European General Manager for Infinity Tyres, said that Infinity’s marketing aim is to “increase the very successful international media campaign Infinity runs in the various markets where it operates.
