Allianz Global Assistance Launches Blogger Activation Program
Acknowledging the growing influence that bloggers have in consumer buying decisions, travel insurer Allianz Global Assistance has launched a program to reach leading family and travel bloggers and their readers. Working with content creation and distribution specialist NextWorks, the company has created an Allianz Travel Insurance “Content Capsule” that has been included in posts on more than 50 blogger websites.
The Content Capsule, which is an easily imbedded microsite, includes engaging videos, infographics, travel tips, share buttons and an invitation to learn more at AllianzTravelInsurance.com. Since the program’s launch in August 2015, more than 100,000 visitors have spent an average of 2.5 minutes interacting with the Allianz Travel Insurance Content Capsule. The Content Capsule can be viewed at www.travelconfident.us.
Allianz Global Assistance has deployed the Content Capsule with blogger partners Travel Trifecta – Lee Abbamonte, Johnny Jet and Gary Arndt – and Network 360 – Tim Leffel, Beth Whitman and Max Hartshorne, as well as with other travel and family bloggers selected by NextWorks. The Content Capsule is accompanied by sponsored posts that discuss travel and the benefits of travel insurance.
CNN.com recently reported that “According to the latest Travel Trends Report released at ITB Berlin, the world's largest tourism convention, 92% of social media users are influenced by travel blogs, with up to 72% willing to change their destination based on the opinion of friends and networks on social media.”
“The Content Capsule has provided us with an engaging and creative way to reaching bloggers and their readers,” said Daniel Durazo, director of communications at Allianz Global Assistance USA. “The program has been a hit with bloggers because it provides a fun and entertaining way to engage their audience on the important topic of travel insurance.”
“Allianz has been the perfect partner for this blogger activation program as they understand the need for audience engagement,” said David Henry, executive vice president at NextWorks. “They have been visionary in adopting this technology platform to communicate about travel insurance and we expect other insurance and travel suppliers to follow suit.”
Allianz Global Assistance USA
Allianz Global Assistance USA (AGA Service Company) is a leading consumer specialty insurance and assistance company. We insure 18 million customers annually and are best known for our Allianz Travel Insurance plans. In addition to travel insurance, Allianz Global Assistance USA offers tuition insurance, event ticket protection, registration protection for endurance events and unique travel assistance services such as international medical assistance and concierge services. The company also serves as an outsource provider for in-bound call center services and claims administration for health insurers, property and casualty insurers, and credit card companies.
To learn more about Allianz Travel Insurance, please visit allianztravelinsurance.com or Like us on Facebook at Facebook.com/AllianzTravelInsuranceUS.
Media Contact: Daniel Durazo
804.673.7175
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