Allianz Global Assistance Launches Blogger Activation Program
Acknowledging the growing influence that bloggers have in consumer buying decisions, travel insurer Allianz Global Assistance has launched a program to reach leading family and travel bloggers and their readers. Working with content creation and distribution specialist NextWorks, the company has created an Allianz Travel Insurance “Content Capsule” that has been included in posts on more than 50 blogger websites. The Content Capsule, which is an easily imbedded microsite, includes engaging videos, infographics, travel tips, share buttons and an invitation to learn more at